I’ve always known that “if we can measure something, we can improve it.”  Brogan’s list gives us a way to measure something that is a bit intangible — how we use social media.  It is possible to waste an incredible amount of time on social media, thus many people (including job seekers and small business owners) are reluctant to spend any time there for fear of watching the day go by unproductively. But Brogan gives us a model for measuring our activities to get maximum impact.

For my own purposes, I have created a spreadsheet from Brogan’s list and plan to keep track every day.  Every item simply gets 1 point, and my goal is to get 10 points per day. I’ve even added a couple of items of my own (i.e. writing a blog post gets 5 points). This system keeps me on track doing the things that are most important to me.

I encourage you (whether a job seeker or an entrepreneur) to do the same.  Develop your own systems (or borrow them from your friends and colleagues). Systems will help you track, measure and improve your actions so you are doing the right thing at the right time for better results.

Happy Hunting!

Christina Warren of Mashable writes, “Make no mistake, this is a real job and not a contest. Applicants need to be qualified and they will be held to high standards. The Head Blogger search underscores the growing importance of social media in various industries — and also the power that the web has in employee recruiting.”

I find this fascinating in so many ways!

1. Alicia Keys knows that a blog will help her build and promote her personal brand.
2. Monster.com (not know for their ability to put out many REAL job opportunities) has scored some great press in this one!
3. Mainstream media has not yet picked this up, but I bet Ms. Keys has had hundreds if not thousands of responses in just a few hours.
4. Social media is quickly becoming one of the most important tools for job seekers.

What can you learn from this that will help move your job search (or your business) forward?  I’d love to hear your responses!

And don’t forget, if you live in the Portland area and are interested in beefing up your own blog for your job search or to grow your business, we are having a “4 Steps To Blogging Success” seminar on Friday, April 23. Sign up now!

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

I’ll explain why in a minute, but first a brief sidebar. As I started the process I sent a tweet asking my followers for their recommendation. Interestingly enough, @GuyKawasaki (or someone tweeting for him) shot back a reply, “all three!” As I said, I chose Brogan and Smith, so “sorry Guy” — but I have good reason, and the fact that you responded to my tweet puts you on top of the list for when I spend the Barnes and Noble card I got!

I am a Career Coach, Small Business Coach, and professional speaker. When I look for something to read I usually try to find something that will give me double mileage for my time, because, like you, I’m busy! I am currently doing a lot of work helping job seekers and small businesses integrate social media into their marketing strategy. My specialty is helping old people like me (I’ll be 50 this year) understand the value of Social Media basics like Twitter and Facebook. You see, my generation grew up without all of this fancy technology. My family had a black and white tv until I was in High School – ONE TV! There were 4 channels and we had to fight to watch our favorite shows. (Luckily, my favorite was everyone else’s favorite as well. Let’s just say we never missed a “Gilligan’s Island” re-run.)

Anyway, my generation wasn’t raised with computers. We didn’t have cell phones. My generation is skeptical, but we know that we need to learn how and why to use Social Media, if for no other reason than to keep up with our kids! Much of what I do in this space is to help my generation understand the strategic value and opportunities involved in Social Media for business and finding job opportunities. That’s why I chose Brogan and Smith. I’ve devoured Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li and Josh Bernoff. I’ve drunk from the cup of professional bloggers such as Brian Clark, Darren Rowse, and Yaro Starak — I’m even a member of the “Teaching Sells” community. I have accounts at Digg.com, Technorati, and Delicious (although, admittedly. I don’t use them enough). I attend our local Wordcamp, Beer and Blog, and an ocassional SEMPdx event. I’m good friends with Joshua Waldman (affiliate link), Eric Mann (my publisher) and Pete Wright (my personal videographer) — three guys I consider to be SoMe Gurus. I’m pretty hooked on social media, but to the rest of my generation I’m a bit of an enigma. Most of us “old folks”*** are skeptical of these newfangled contraptions! I have heard on many occasions a statement that was recently made by my friend Elaine.  She said, “I don’t want everyone knowing my business.”

Well I have news for you Elaine, everyone already knows your business! Your life is an open book for all to see, all they need to do is Google your name and they can find your picture, your phone number, your home address, even the fact that you remodeled your basement to the tune of $7,500 in 2008 and took out a permit that cost you $75.00.

“Everyone already knows your business, Elaine.”

That’s the point I’m trying to make in this post. Part of my current mission is to help people raised on rotary phones and Gilligan’s Island re-runs learn the value of using social media to grow their business or find their perfect career position or simply to enhance their life. I picked up the three books mentioned above and chose the one I felt will best help me with that mission.  Vaynerchuk’s book is a great option for helping people find and live their passion.  I intend to use it in my coaching practice with job seekers, however, it didn’t quit hit the spot with my need to help my generation understand and use social media.  Kawasaki’s book (IMHO) felt like it is more aimed at the corporate enterprise than the individual. It’s got some gems, but is a little more corporate than I needed this time.  I will buy those books later, for a different purpose, just not now.  Right now, I need something that will give me the philosophical framework and language tools I need to help my generation embrace Web 2.0 and social media.  Brogan and Smith’s book does exactly that.  I think what really sold me was the little section titled: A Final Lesson: Don’t Be “That Guy” (p. 110 & following). Here’s the specific quote:

“A trust agent’s job is . . to make people feel comfortable, all the way, building deep relationships before ever asking something of others.  You should be there for THEM.”

Yep.  That’s what I need.  My generation is the generation of love, peace (and drugs).  We can understand a social media philosophy that encourages us to “be there for them.” This book is just what I need right now.

Thanks @Chrisbrogan and @julien. And sorry @guykawasaki.  Maybe next time. . .

*** [A old fella was telling his neighbor, \'I just bought a new hearing aid. It cost me four thousand dollars, but it\'s state of the art. It\'s perfect.\'   \'Really,\' answered the neighbor. \'What kind is it?\'   \' Twelve thirty.\']

Related Posts:

• The ABCs of Career Management
• A Day In The Life Of A Successful Job Seeker
• How To COnduct An Informational Interview

Possibly your subconscious is trying to tell you that despite saying you have a job-hunting strategy, you are not working the process.

I have felt an agitation over the past two weeks that I could not seem to shake. Although I have met some great people and had some good opportunities for side projects come my way, something did not feel right.

And it wasn’t. I got distracted and stopped doing the work required to find my perfect career. I have not been procrastinating nor did I really feel stuck. I just got overwhelmed with distractions. With this realization, I did what everyone should do once in awhile to check their progress … go back to the beginning!

My introduction to www.CareerAdvice4U.com lit a fire in my brain and under my rear. I was enthralled with the videos showing job seekers posting their strategy on the wall, step by step, with sticky notes of planned actions and benchmarks for each step. I followed suit.

But somewhere along the process I stopped holding myself accountable for those actions and steps. I let the Career Crossroads workbook sit a little too long. I set informational interviews but didn’t ask great questions. In short, I forgot about the end goal – TO FIND A PERFECT CAREER!

No wonder I feel irritated. I have been letting myself down each day I don’t work toward my goal. I am also not being a good example for others who need a proven system for finding a great job.

Thankfully, I am not one to waste time administering lashes or defeating thoughts. I am clear now and consider this hiccup part of life. To be fair, I it has been two months or less since a friend recommended CareerAdvice4U. I have accomplished some of the actions and benchmarks on my wall. I just needed to get my nose is back in the workbook, where it should be, and attack this process with the zeal I had day one.

I implore other people who are unemployed, under employed or just pining for a career change to help me stay on target. If you have tips for networking, informational interviews or ways to target companies – please share! I promise that as I learn, I will do the same.

I believe recovery is coming. I can almost hear local companies taking a deep breath and exhaling with a vision of future growth. And I want to be ready.

Joshua knows that the job search is about more than simply checking out the job boards.  He knows that in order to find the perfect career, you must utilize the best job search tools available to you.  Joshua teaches his clients how to use LinkedIn, facebook, Twitter and other social media tools to promote your personal brand.  Joshua searches the Internet to find helpful tools that make your job search more effective.  He conducts interviews with key career coaches and industry leaders. His recent blog post (“Is Your Brand The Ultimate Narcissism?”)  has even been featured in the Brazen Careerist.  Other professionals recognize Joshua’s work as well!

One of the reasons I feel so strongly about Joshua’s work is because he understands how to network.  Joshua’s philosophy on networking is a lot like mine – give, give, give, and good things will come back to you. Joshua gives of himself, his time and his expertise to help people in their job search.  Lately Joshua has been speaking to job seekers in my home town of Portland, Oregon.  I caught his workshop and was impressed with his knowledge.  For those who see the value in what Joshua has to offer, he is available for individual coaching.  If you want to learn how to use social media to extend your personal brand, give Joshua a call. I have learned a lot from Joshua, and you can too!

If you are in a job search, thinking about changing careers or just getting started at choosing a career, check out Joshua Waldman’s work.  He is a great networker and a powerful resource for anyone in the job hunt.

Join us next time for: “The Cost of Being Unemployed”