In an article published June 29, 2010, Chris Brogan listed “19 Presence Management Chores You Could Do Every Day” to help increase your online presence. As a career and small business coach I train people how to use both face-to-face networking and social media to enhance their personal brand and find the perfect career or the perfect customer.  Thus, Brogan’s list is of great interest to me.  He’s the king of using the web to build trust and strengthen relationships.

I’ve always known that “if we can measure something, we can improve it.”  Brogan’s list gives us a way to measure something that is a bit intangible — how we use social media.  It is possible to waste an incredible amount of time on social media, thus many people (including job seekers and small business owners) are reluctant to spend any time there for fear of watching the day go by unproductively. But Brogan gives us a model for measuring our activities to get maximum impact.

For my own purposes, I have created a spreadsheet from Brogan’s list and plan to keep track every day.  Every item simply gets 1 point, and my goal is to get 10 points per day. I’ve even added a couple of items of my own (i.e. writing a blog post gets 5 points). This system keeps me on track doing the things that are most important to me.

I encourage you (whether a job seeker or an entrepreneur) to do the same.  Develop your own systems (or borrow them from your friends and colleagues). Systems will help you track, measure and improve your actions so you are doing the right thing at the right time for better results.

Happy Hunting!