The week before Christmas we held a workshop on developing your Elevator Pitch to promote your personal brand. We taped participants before and after the workshop, and here are a couple of those examples.

Mike before:

Mike after:

Kim before:

Kim after:

You can read the four steps these two used to develop their pitch at: http://careeradvice4u.com/4-step-process-writing-elevator-pitch/.

Now, we know these are as polished as they need to be.  Both Mike and Kim came a long way, and here’s why:

1. They focused on their most pertinent strengths
2. They let go of everything they do not want to bring to their next career
3. They state their claims in terms that focus on the audience rather than on themselves
4. They are looking forward, rather than backwards.

Try it and let us know how this work for you.  In fact, why don’t you create your own video and post it on YouTube with a link here. It would be a great way to promote your personal brand!

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