Just one more thing — Peter Clayton of Total Picture Radio believes recruiter confidence is picking up.  He writes, “According to the latest ExecuNet Recruiter Confidence Index, a growing number of companies are adding new executive jobs, and fewer are eliminating them, leading executive recruiters to confirm economic recovery is beginning to take hold.” You can listen to the podcast at: Total Picture Radio (with Peter Clayton).

I got a Borders gift card for Christmas and wanted to spend it as fast as I could, so last Monday I went to see what was out there. Armed with Mashable’s list of “10 Must-Read eBooks For Social Media Lovers” (http://mashable.com/2009/12/21/must-read-ebooks/), I picked up three that looked especially promising for my purposes — Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk , Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki, and Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trustby Chris Brogan and Julien Smith . I vowed to give 20 minutes to each book, at the end of which time I would make a decision and cash-out. I’ll spare you the suspense. . . I chose Brogan and Smith.

I’ll explain why in a minute, but first a brief sidebar. As I started the process I sent a tweet asking my followers for their recommendation. Interestingly enough, @GuyKawasaki (or someone tweeting for him) shot back a reply, “all three!” As I said, I chose Brogan and Smith, so “sorry Guy” — but I have good reason, and the fact that you responded to my tweet puts you on top of the list for when I spend the Barnes and Noble card I got!

I am a Career Coach, Small Business Coach, and professional speaker. When I look for something to read I usually try to find something that will give me double mileage for my time, because, like you, I’m busy! I am currently doing a lot of work helping job seekers and small businesses integrate social media into their marketing strategy. My specialty is helping old people like me (I’ll be 50 this year) understand the value of Social Media basics like Twitter and Facebook. You see, my generation grew up without all of this fancy technology. My family had a black and white tv until I was in High School – ONE TV! There were 4 channels and we had to fight to watch our favorite shows. (Luckily, my favorite was everyone else’s favorite as well. Let’s just say we never missed a “Gilligan’s Island” re-run.)

Anyway, my generation wasn’t raised with computers. We didn’t have cell phones. My generation is skeptical, but we know that we need to learn how and why to use Social Media, if for no other reason than to keep up with our kids! Much of what I do in this space is to help my generation understand the strategic value and opportunities involved in Social Media for business and finding job opportunities. That’s why I chose Brogan and Smith. I’ve devoured Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li and Josh Bernoff. I’ve drunk from the cup of professional bloggers such as Brian Clark, Darren Rowse, and Yaro Starak — I’m even a member of the “Teaching Sells” community. I have accounts at Digg.com, Technorati, and Delicious (although, admittedly. I don’t use them enough). I attend our local Wordcamp, Beer and Blog, and an ocassional SEMPdx event. I’m good friends with Joshua Waldman (affiliate link), Eric Mann (my publisher) and Pete Wright (my personal videographer) — three guys I consider to be SoMe Gurus. I’m pretty hooked on social media, but to the rest of my generation I’m a bit of an enigma. Most of us “old folks”*** are skeptical of these newfangled contraptions! I have heard on many occasions a statement that was recently made by my friend Elaine.  She said, “I don’t want everyone knowing my business.”

Well I have news for you Elaine, everyone already knows your business! Your life is an open book for all to see, all they need to do is Google your name and they can find your picture, your phone number, your home address, even the fact that you remodeled your basement to the tune of $7,500 in 2008 and took out a permit that cost you $75.00.

“Everyone already knows your business, Elaine.”

That’s the point I’m trying to make in this post. Part of my current mission is to help people raised on rotary phones and Gilligan’s Island re-runs learn the value of using social media to grow their business or find their perfect career position or simply to enhance their life. I picked up the three books mentioned above and chose the one I felt will best help me with that mission.  Vaynerchuk’s book is a great option for helping people find and live their passion.  I intend to use it in my coaching practice with job seekers, however, it didn’t quit hit the spot with my need to help my generation understand and use social media.  Kawasaki’s book (IMHO) felt like it is more aimed at the corporate enterprise than the individual. It’s got some gems, but is a little more corporate than I needed this time.  I will buy those books later, for a different purpose, just not now.  Right now, I need something that will give me the philosophical framework and language tools I need to help my generation embrace Web 2.0 and social media.  Brogan and Smith’s book does exactly that.  I think what really sold me was the little section titled: A Final Lesson: Don’t Be “That Guy” (p. 110 & following). Here’s the specific quote:

“A trust agent’s job is . . to make people feel comfortable, all the way, building deep relationships before ever asking something of others.  You should be there for THEM.”

Yep.  That’s what I need.  My generation is the generation of love, peace (and drugs).  We can understand a social media philosophy that encourages us to “be there for them.” This book is just what I need right now.

Thanks @Chrisbrogan and @julien. And sorry @guykawasaki.  Maybe next time. . .

*** [A old fella was telling his neighbor, 'I just bought a new hearing aid. It cost me four thousand dollars, but it's state of the art. It's perfect.'   'Really,' answered the neighbor. 'What kind is it?'   ' Twelve thirty.']

Related Posts:

• The ABCs of Career Management
• A Day In The Life Of A Successful Job Seeker
• How To COnduct An Informational Interview

Today is the midpoint of the 30 day blog challenge.  I’m writing this post more for my own edification than yours. . . but you are welcome to keep reading.  At the half-way point I feel the need to assess where I/we have come.  Specifically, I want to look at activities in relation to the goals I set before this challenge began.  By conducting the mid-point review I intend to accomplish two things:

1. I will measure where I am in relation to the goals – my operations professor said, “if you can measure it, you can improve it.” I’m wanting to see what improvements can/need to be made.
2. I need to check my goals to see if they need refining themselves. This is a journey.  Where I was headed at the beginning of the journey may indeed NOT be where I need to be heading now.  If that’s the case, the goals will need to be refined, or perhaps junked and re-defined.

[Please note that this model is one YOU can use in your job search.  If you set measurable goals you can chart your progress throughout your job search.  Too often the only way to measure if you are achieving job search goals is by whether of not you have a job.  Setting intermediate goals will help you see progress, even if it's only baby steps.  By the same token, perhaps the goals you set out at the beginning of your job search are no longer relevant because your assessment and reflection have led you down a different career path.  By taking a "mid term evaluation" you can identify whether or not your goals will help you get to where you need to go. That's why YOU should do something like this every few weeks during your job search!]

15 days ago I made the following statement regarding my goals for this challenge -

While the long term goal of this blog is to help everyone in America find the perfect career for this time in their life, my short term goals are a bit more attainable. Here are my goals for 30 day blog challenge:

1. create 5 posts on Personal Branding as it relates to the job search
2. create 5 posts on interviewing and interviewing tips for job seekers
3. add 50 followers to Facebook blog list
4. add 200 people to newsletter mailing list
5. get 3 posts to get picked up by a national venue

Here’s how I’ve faired with those goals:

a) I’ve either completed or have published the posts on Personal Branding and Interviewing.  In fact, I’m planning on publishing more due to the interest generated by them.

b) We currently have 24 followers on Facebook.  If you are interested in joining them, click here.

c) I have added 20 people on my email newsletter list. If you want to join them, click here. You will also notice that I will start to add a sign up box on every post to make it easier for folks to get this info.

d) I’m still working on getting posts picked up nationally. Any connections out there to help with this???

e) in addition, I’ve noticed that our daily readership has more than doubled.  We not are averaging 50+ readers every day.  Thank you for your support, and keep coming back. . . send your friends. . . etc. Don’t forget to tell us how you feel about any topic.  Conversation makes things even MORE interesting!

Here are a few things I need to add to my to do/goals list:

• I’m reading Yaro Starak, Copyblogger, and ProBlogger to learn how to grow my traffic.  If you are a blogger and you want to learn more about your craft, these guys are highly respected in the field!
• I’ve heard from some of you about topics you want to read.  I’m listening. . . stay tuned.

I am going to have to give myself a b+ for the first half of the month.  Not bad, but still leaves room for improvement.  Be sure to let me now what you think I can do to bring up that grade!

30 Day Blogging Challenge – day 15.  Tomorrow’s post: “7 Ways to Promote Your Personal Brand”

Interested in promoting yourself on the Internet without spending a ton of money? Want potential employers to know more about you? Looking for ways to get recruiters to show more interest in your Resume?  You need a blog.

Done well, a blog is an important tool for branding yourself.  Make sure your blog is done well, because done poorly a blog will hurt any chance you have of landing a job.

Blogging is a tool used to build community and develop relationships.  Thus the first thing you need to know about blogging is, “what does your audience want to read about?”  Content drives traffic, but more importantly, the content needs to be something other people want or need.  That’s one of the best things about blogs.  They offer a space for feedback through the “comments.”However, before you get comments you need to get traffic.  Yeah, it’s pretty much a “Catch 22.”  So how do you get past that?  Well, William Randal has an interesting take on how to do that.  He says, “Don’t walk around all day worrying how you can get to the top of Google. Worry how you can find your ideal customers right where they are. Because your business lives and dies with people, not computer tricks.” He goes on to urge blog writers to “tell their story.”  I like that. As a technique for building your personal brand, story telling is a great technique!

That takes us to your personal brand.  There are many stories we could tell about ourselves. When writing a blog to promote your unique value, you want to be sure the stories you tell match the brand you want to promote.  A blog is an extension of your resume and other marketing materials.  Potential employers can check you out without actually talking to you. . . and they will! Do you want a potential employer to know you are someone who is trustworthy?  Be sure you show trustworthiness in your blog. That means you don’t go around bashing others (especially current or former employers). Want to present yourself as someone who has a particular expertise in a certain area?  That should be the focus of your blog. . . NOT your camping trip to Lake Tahoe last summer.

A third thing everybody needs to know about blogging is that this is a commitment.  Lots of people start a blog, are fast and furious for a few weeks or months, and then drop off the face of the earth.  Heck, I’m guilty of that myself.  It takes time and energy to blog.  But here’s the problem with that. You take time to build a readership.  They come to expect that your blog adds value to their life.  Then, you run off and don’t post for several months.  Do you think they will ever come back?

Writing a blog can be a great tool for extending your personal brand on the Internet without spending a ton of money.  But blogging as branding needs to be done right, or it can tarnish your professional brand.  This month we will spend a lot of time thinking about blogging and personal branding and how to promote your unique value proposition.  Tomorrow’s post is a GREAT video that gives more fantastic insights on writing a blog. We’ll see you then!

30 Day Blogging Challenge – day 6.  Tomorrow’s post: “Blogging In Plain English”

Welcome December!  This month I am participating in a 30 Day Blogging Challenge with some other bloggers.  As you know, this blog is all about helping people find a new job. Not just any new job, mind you, but rather, the perfect career. That’s why we write about acing the interview, cutting time off your job search, and using Internet job boards (like LinkedIn, Monster.com, and Twitter).

This 30 day blog challenge will allow me to develop some new material to use in the Careers 2.0 website.  That means two things for you: 1) you get the opportunity to add your 2 cents to the conversation, and 2) you get it for free before everyone else! This blog is all about offering free job advice, free job resources, free resume examples, and much more. We deal with topics such as networking, building a personal brand, working with recruiters, unemployment, interviewing and salary negotiation. What would YOU like to see us cover during the 30 day challenge? I hope you will participate by adding your thoughts to the conversation.  Actually, it won’t be much fun without you! Oh, and don’t forget to pass the links along to your fellow job seekers.

While the long term goal of this blog is to help everyone in America find the perfect career for this time in their life, my short term goals are a bit more attainable. Here are my goals for 30 day blog challenge:

1. create 5 posts on Personal Branding as it relates to the job search.
2. create 5 posts on interviewing and interviewing tips for job seekers.
3. add 50 followers to Facebook blog list.
4. add 200 people to newsletter mailing list.
5. get 3 posts to get picked up by a national venue.

Thank you for joining (and encouraging) me on this 30 day blogging journey.  And don’t forget, happy hunting!

30 Day Blogging Challenge – day 1.  Tomorrow’s post: “Do You Have A Professional Photo?”