I hear it all the time. Unemployed people tell me that because of the current economy they are willing to take any job just to get by. They write their resume to fit every job posting that comes along. They are willing to expand their job search to cast the widest net possible. They search the Internet for ”fast hiring jobs” and “free resume examples” to copy what others have done, believing that they will increase their luck by increasing the volume of resumes they send out.

Let me offer a bit of free career advice as to why this is a BAD IDEA!

If your resume looks like everyone else’s you increase your competition. If a hiring manager sees 15 (or 50 or 500) resumes that all look the same, then his/her hiring decision becomes a lottery. Make your resume stand out by emphasizing solid accomplishments from your past.

Narrow the target of your job search. It’s a bit counter-intuitive, and most people don’t want to rule out any job opportunity. But, narrowing your job search is actually a good thing. By narrowing your job search target you will be able to rely more on your network of friends, family and former colleagues to pass along specific opportunities. If your job search target is too broad, they won’t be able to help you.

Rely on your network to find job opportunities for you. At least 60% of all jobs are found through some form of network connection. Most jobs are never posted online (i.e. Monster.com, or CareerBuilder.com). In fact only about 5-7% of people ever get a job this way. By letting your network know exactly what kind of new job you are looking for, you will allow them to help you find it.

So the next time you are asked what kind of job you are looking for, don’t say, “any job will do.” Be specific about what kind of job you are looking for and let your network help you find your next career opportunity.

In business, every manager lives by an equation that helps describe profit or loss.  This equation is called the Income Statement and it looks like this:

Revenue (or income) - Expenses = Net Revenue (can be profit or loss).

Money in minus money out equals net revenue. The goal of every business is to increase revenue and decrease expenses so they can turn a profit.

Every business is in business to turn a profit. Without a profit, a business cannot sustain itself.  (BTW – this is true of non-profit organizations and governments as well. They just call it something different.)  Profit is made when the cost of providing the goods or services is less than what they sell for. In other words, if I sell a book for $20.00 and it cost me $10.00 to produce it, I have made a profit.  If, on the other hand, I can only sell the book for $7.00 even though it cost me $10.oo to produce, I have made a loss.  If I keep losing money this way I will not be in business much longer.  I think you know why.

In order for a business to stay alive it must have MORE expenses less than revenue.

Now here’s why that’s important to you as a job seeker.  EVERY manager is concerned about this little equation all the time. It’s their job. They are supposed to help the company make a profit. When a manager goes to hire someone, they have to do the math and figure out if paying your salary and benefits will help turn a profit or turn into a loss.

As an interviewee, your job is to help the hiring manager see that you are a good “investment”. The way to do this is to give proof on your resume that you have helped your former or current employer make or save money. When you show results, your resume gets read.

April is in full bloom.  The trees are budding. The flowers are blooming. Allergy season has kicked in. I LOVE this time of year! One of the things I love most about Spring is the opportunity to go through my closets and drawers and do some spring cleaning. I find it rewarding and energizing to get rid of the old and make room for the new.

If you’ve been unemployed for longer than 4 months you probably need to do some spring cleaning on your job search. The resume you wrote months ago has probably become stale. Your LinkedIn profile is probably showing some gaps that you will turn off potential employers. It’s time to revise your resume, update your LinkedIn status and get back into gear.

Recruiters are predicting a hiring tsunami sometime around Q3 or Q4 this year. Are YOU ready?  Here are 3 things you can do to spring clean your resume:

1. Add in any volunteer activities you have been doing since you wrote that resume a few months ago. You want potential employers to see that you haven’t been idle during your unemployment. Go ahed and list the duties accomplishments you’ve had while working at the Children’s museum, leading a fund raiser for your local church, or grading papers in your son’s 3rd grade classroom. (Haven’t done any volunteering?  Well guess what should be on you “To Do” list for today!)
2. Include books you have been reading into your LinkedIn Profile. LinkedIn has an app entitled “Reading List by Amazon.”  This is a great way to show potential employers you are an expert in your field.
3. Revitalize your network.  How long has it been since you talked to the people in your network who have actual jobs?  If it’s been more than a month, you need to “ping” them soon.  You want to keep your name on the top of their mind for when something opens up in their company.  Reach out to them with a pertinent article or website you have found that will help them in their business.  Let them know you are still around!

These three steps are so simple we can ALL do them today.  With the weather changing and the flowers blooming, it’s time to reinvigorate your job search.  Clean up your resume and get back in touch with your contacts.  You will be surprised with the results!

Like the article? Check out these related posts

• How To Write a Professional Summary Statement for Your Resume
• How Effective Is Your Resume?
• 3 Different Types of Resumes You Need To Know About
• Why a GREAT Resume is Not as Important as a DECENT Network
• Resume Writing Tips

One of the most common mistakes people make when they go looking for a job is to cast the broadest net possible hoping that “something will come along.”  I hear it all the time: “What kind of work are you looking for?”  “Oh, I will do ANYTHING!”  Really?  You will do anything?  Then why aren’t you sweeping the sidewalk or washing windows for a living?  Since you are willing to do ANYTHING, maybe you should apply for this gal’s job:

It’s not just job seekers! Small business owners are quite similar to job seekers in this regard.  When asked who their perfect client is, many small business owners will say, “anyone with a checkbook”, or “I can work with anyone.”   The truth is, you can’t work with just anyone.  Business is done between people. People don’t hire companies, they hire other people who can help them accomplish their goals. Businesses don’t do business with other businesses, they work with people within the business no matter how large or small your company is.

Contemporary wisdom tells us to use a “shotgun approach” to finding a job or clients–firing off resumes or business flyers in every direction. Truth is, this approach is expensive and unproductive.  It’s one of the major sources of pain for every job seeker and every small business owner.  One thing we know to be CERTAIN is that if you aim at nothing, you are very likely to hit it.  In order to be successful, you MUST focus your market.

Here are three reasons why focusing your target is a good thing:

1. Focusing your target helps you get crystal clear about what you have to offer. What do you have to offer that nobody else does?  What makes you unique?  Focus on that and you will shine.
2. Focusing your target allows your networking partners to think of specific people to introduce you to. Networking (or word of mouth) is the most effective marketing tool around. Whether you are  looking for a job or trying to find new clients, your best shot is to empower your network.  Using the shotgun approach just confuses your network because they don’t know how to refer people to you.
3. Focusing your target will help you set goals for your marketing campaign.  If you know WHO you are looking for, you can leverage your time and energy.  Every call, every resume, every cover letter, every flyer, and every conversation moves you in the direction of your goal! When you are moving in the right direction, you can measure you progress.

Personal Brand Related Posts

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• What YOU Can Learn From Leonardo Da Vinci’s Resume

Alicia Keys understands the power of the web! On Tuesday, April 6 she took out an ad in Monster.com looking for a new head blogger. If you are a blogger, a journalist, a writer, or a social media junky you need to check this out!

Christina Warren of Mashable writes, “Make no mistake, this is a real job and not a contest. Applicants need to be qualified and they will be held to high standards. The Head Blogger search underscores the growing importance of social media in various industries — and also the power that the web has in employee recruiting.”

I find this fascinating in so many ways!

1. Alicia Keys knows that a blog will help her build and promote her personal brand.
2. Monster.com (not know for their ability to put out many REAL job opportunities) has scored some great press in this one!
3. Mainstream media has not yet picked this up, but I bet Ms. Keys has had hundreds if not thousands of responses in just a few hours.
4. Social media is quickly becoming one of the most important tools for job seekers.

What can you learn from this that will help move your job search (or your business) forward?  I’d love to hear your responses!

And don’t forget, if you live in the Portland area and are interested in beefing up your own blog for your job search or to grow your business, we are having a “4 Steps To Blogging Success” seminar on Friday, April 23. Sign up now!

Leonardo DaVinci was the ORIGINAL Renaissance Man.  Below is a copy of a  letter Leonardo sent over 600 years ago to the House of Sforza. Look closely, it’s his resume!  Modern day job seekers can learn a lot from Leonardo!

“Most illustrious Lord, having now sufficiently seen and considered the proofs of all those who count themselves master and inventors of instruments of war, and finding that their invention and use of the said instruments does not differ in any respect from those in common practice, I am emboldened without prejudice to anyone else to put myself in communication with your Excellency, in order to acquaint you with my secrets, thereafter offering myself at your pleasure effectually to demonstrate at any convenient time all those matters which are in part briefly recorded below,

1. I have plans for bridges, very light and strong and suitable for carrying very easily…
2. When a place is besieged I know how to cut off water from the trenches, and how to construct an infinite number of…scaling ladders and other instruments…
3. If because of the height of the embankment, and the strength of the place of its site, it should be impossible to reduce it by bombardment, I know methods of destroying any citadel or fortress, even if it is built on rock.
4. I have plans for making cannon, very convenient and easy of transport, with which to hurl small stones in the manner almost of hail…
5. And it is should happen that the engagement is at sea, I have plans for construction many engines most suitable for attack or defense, and ships which can resist the fire of all the heaviest cannon, and powder and smoke.
6. Also I have ways of arriving at a certain fixed spot by caverns and secret winding passages made without any noise even though it may be necessary to pass underneath…a river.
7. Also I can make covered cards, safe and unassailable, which will enter the serried ranks of the enemy with artillery, and there is no company of men at arms so great as not to be broken by it. And behind these the infantry will be able to follow quite unharmed and without any opposition.
8. Also, if need shall arise, I can make cannon, mortars and light ordnance, of very beautiful and useful shapes, quite different from those in common use.
9. Where it is not possible to employ cannon, I can supply catapults, mangonels, traps and other engines of wonderful efficacy not in general issue. In short, as the variety of circumstances shall necessitate, I can supply an infinite number of different engines of attack and defense.
10. In time of peace I believe that I can give you as complete satisfaction as anyone else in architecture, in the construction of buildings both public and private, and in conducting water from one place to another.
11. Also I can execute sculpture in marble, bronze, or clay and also painting, in which my work will stand comparison with that of anyone else whoever he may be.
12. Moreover, I would undertake the work of the bronze horse, which shall endure with immortal glory and eternal honor the auspicious memory of the Prince of your father and of the illustrious house of Sforza”

What strikes me as most impressive (and perhaps most instructive for job seekers) is the way in which Leonardo highlighted his talents to meet the needs of his potential employer(s).  Leonardo most enjoyed painting and scupting — it’s what he is MOST known for these days (think of the “Mona Lisa” and “The Last Supper.”)  However, he doesn’t mention that until # 11 in his list!  That’s because he knew Sforza was looking for someone who could provide assistance with his military and building affairs.

Did it work?  Go to Milan, Italy and you will see that Leo did indeed get the job!  What can YOU learn about your job search from Leonardo DaVinci?

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• What is a Personal Brand and Why Do You Need One?
• Your Personal Brand – Tips From A Branding Expert
• Important Personal Branding Links
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• Use LinkedIn to Promote Your Personal Brand
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There is an old saying that goes like this, “If you don’t know where you are going, any road will get you there.”

I tell my clients, “You MUST have a target, because if you shoot at nothing you will absolutely hit it . . . NOTHING.”

One of the things job seekers today do most often to sabotage their job search is to be unclear about their perfect job.  When asked what kind of job they are looking for, many will answer, “Any job. Any shift. Anywhere.”  I understand about keeping your options open, but the truth is that you will not be happy in just ANY JOB.  Unless you are specific about what you can and will do in your next position, other people can’t help you find opportunities.  If your job search does not have a clear target you are very likely to hit that target . . . which is NO JOB.

Here are the 4 key ingredients you MUST be clear about in order to define a target for your job search:

1. Job Satisfaction. What do you do well that you would like to do in your next job?  What skills, knowledge and abilities would you like to use in your next career position?  What gives you energy on the job, and what sucks the life out of you?  What are you good at, and why?  These are key questions, because if you don’t have job satisfaction you will not be happy or productive in your next career — which ultimately will lead to looking for another job soon.  More than 2,500 years ago Confucius said, “Do what you love and you will never have to work a day in your life.”  Some things never change!
2. Growth Opportunities. What kinds of growth opportunities will keep you engaged in your next job?  Is it important for you to have the opportunity to move up the corporate ladder?  Or are you more satisfied by doing work that is physically engaging or mentally challenging?  Without opportunities for growth you will, sooner or later, become disengaged from your job . . . which leads you back to the job hunt (see above).  It’s important to know yourself and what learning, development, growth opportunities you need in order to stay engaged.
3. Work Environment. Do you work best in a large company or a small one?  Do you need to have a team of people working along side of you or would you rather work alone?  Are you willing to travel or do you prefer to have a routine schedule every day?  Is relocation an option?  To where?  What kind of corporate culture fits with your personal values? Do you like a fast paced environment or one that is slow and relaxed?  What kind of boss or manager do you work best with? These are questions that you need to research before you agree to your next job. The wrong environment can be deadly to you and your career!  Do your homework BEFORE you start looking for your next job.
4. Salary Requirements. What do you need to make in order to be satisfied?  What is your target salary?  Do you need health insurance, or are you covered under your spouse’s plan?  Are retirement benefits important? How about vacation, training, etc.  One problem I see too many times is that people put the salary question first.  That’s a BAD idea!  As we have discovered above, if you aren’t satisfied on your job, don’t have opportunity for growth, and are working in the wrong environment you will not be happy.  If you are not happy in your career it doesn’t really matter how much money you make, because you are not likely to stay there long.  Salary considerations are important, but only so far as they fit in with the other three keys to your perfect career.

Identify these 4 keys to your perfect career and your job search will start to move along quickly.  By being clear on what you are looking for, you will see more opportunities and you will help others (i.e. your network) help you find potential jobs.  Get a clear target and you will have something to aim at!

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“This may be the BEST day of my life . . . I just got fired!”

That’s not what you feel like saying on the day you lose your job, but it may be true!

As for me, well I’ve been fired twice in my life.

The first time I got fired I had been absent from work due to a flu bug that had worked it’s way through the office. The boss called me and told me not to come in to work the next day. Half delirious I thought, “how nice of him to be concerned about my well being.” When I finally awoke from my stuper I realized he meant, “or the day after that, or the day after that, or ever. . . ” Boy was I pissed! What a whimp to call me on a sick day and fire me! He didn’t even have the stones to tell me to my face!

However, as it turned out, that firing led to an opportunity for me to return to school and complete a degree I needed in order to move to the next level of my career.  Little did that whimpy boss know, he actually did me a favor!

The second time I got fired I had been working on it for several months. I was making good money, but the company I worked for had no soul. In fact, they went out of their way to suck the soul out of their employees. Clearly, the company had some ethics problems, and after 2 solid years of enduring them I decided I had to go. They were good at getting rid of people! The company had a nearly 200% annual employee turnover rate.

I wanted out, but couldn’t justify leaving. If I was going to go, they needed to provide me with the safety net of a severance package.One day responded to an email from the site manager — although some might say  I picked a fight with him.  He was clearly breaking his own “office computer use policy” by sending inane and meaningless emails to the entire staff. I sent a “reply to all” indicating the violation and 10 minutes later I found myself in his office. This was my chance. . .

Unfortunately, he was willing to let me off with a warning. Bummer! When I got back to my cubicle my supervisor said, “what do you think you are doing? Are you trying to get fired?” I answered, “Yes. But the site manager didn’t take the bait. I guess you are stuck with me a little while longer.” He replied, “Go home, I’ll take care of it.” The next day I came in to find my cubicle cleaned out, a moving box full of my stuff, a pink slip with my name on it and a severance package that helped me bridge the gap between jobs. That was one of the happiest day of my life! As it turns out, both of those days were!

So you’ve been fired? Join the club.

It may feel a bit devistating, but in reality it could be the best thing that ever happened to you.  The key is to learn from you experience and move on.  Here’s my simple formula for doing that without taking the poison from one position into the job search with me.

1. make a list of what you did well at you job.  Be specific.  Give numbers whenever possible. You will use this list when you create your resume, interview, and negotiate for your next salary.
2. make a second list of what you did not do well, and what went wrong.  You are going to use this list in your next job search when researching company culture.
3. purge yourself of the poison feelings you have about getting fired.  Talk to a friend, a counselor, a career coach or someone who can help you get the venom out of your system.
4. develop a statement about why you left your last position that allows both you and your former employer to be seen in the best light.  Le me be clear here — DO NOT LIE!  EVER!  On the other hand, you don’t have to “bleed” all over the place either.  Something like, “After 7 years things had changed, and we came to an agreement that it was time for me to look for other opportunities.”  You don’t really need to say much more than that.  You former employer won’t, in fact, they have probably already forgotten about you.

I hope these tips for getting past getting fired are helpful to you.  I’d love to hear some of your experiences.  Feel free to share them with us below.

In the mean time, happy hunting!

Just one more thing — Peter Clayton of Total Picture Radio believes recruiter confidence is picking up.  He writes, “According to the latest ExecuNet Recruiter Confidence Index, a growing number of companies are adding new executive jobs, and fewer are eliminating them, leading executive recruiters to confirm economic recovery is beginning to take hold.” You can listen to the podcast at: Total Picture Radio (with Peter Clayton).

One of the things I hear the most from job seekers is how difficult it is to quantify results form their past work experience. Everyone agrees that doing so is helpful, if not critical, to the job search. However, most find it difficult to show a measurement for something they have done in the past. They didn’t keep track of the numbers, or they cant remember them now, or they “were just doing their job” and don’t really know what measurable impact their impact had on the end result. Or, and this is really most often the case, they are confused and scared as to how to do this important work.

If you are one of the people who has had trouble quantifying results, then I’d like to invite you to join me in this week’s challenge – “One CAR Statement per day.” Writing one a day will help you get past the fear and confusion to take a giant leap forward in your career search. Here’s how it works.

1) Go to the section on “Writing CARS” in Careers 2.0. Here’s a link (you will have to log in to Careers 2.0)
2) Work on one (just one) CAR Statement each day.
3) Post it here in the comments of this blog post to share with others and get their feedback.

You can use these on your resume, in your networking, as part of an interview, and in negotiating for a higher salary! It’s simple. I’ll start.

CONDITION: In the fall of 2001 five denominations were planning their joint summer camp curriculum for the next summer.

ACTIVITY: They brought a group of us together to brainstorm themes and activities based on a topic that would be used nationwide by more than 200 camp programs. I was assigned to write the curriculum for the older children (grades 4-6). I had to research both the topic and the learning styles/needs of this age group.

RESULT: I wrote a curriculum and it was well received. I turned in my curriculum on time. One Camp Director even said that it was the best in the series (in her opinion). Curriculum titled: “Under God’s Roof: Daily Discoveries for Older Children”, Summer Camp Curriculum, published by the Cooperative Publication Association, March 2002.

STATEMENT: Researched topic and learning needs and wrote a curriculum that was used by over 200 summer camp programs nationwide in 2002.

Will you join me in this week’s challenge? Post your CARS Statements in the comments and let us all know what you have accomplished.