When you go through a grocery line today the bagger asks you how you want your items packed. “Paper or plastic?”  Many stores do not even offer us an option. They hand us our items bagged in plastic. There was a time when all groceries were packed into paper bags. Plastic bags were uncommon but not anymore. Today plastic bags are the norm.

Last week I stated that traditional jobs were going away. I recommended that it was time to change your career strategy and stop looking for jobs and start looking for work. The insight I want to share with you this week is that work used to be packed in paper bags but today it is being packed into plastic bags. There is work to be found but more and more companies are offering it in unconventional ways.

We are used to looking for work packed into job positions with clear cut duties. The jobs were offered in a paper bag called full-time, or permanent work. Today many employers are packaging work into plastic bags called projects, temporary work or contract work.

What is happening?  Companies are finding that they have to be flexible and nimble in order to compete in today’s market. They need to enlarge their workforce on short notice in order to produce a product or service. Once they have achieved their objectives they need to reduce their workforce rather than pay out wages to idle employees.

Think about the difference between paper bags and plastic bags.  A big paper grocery sack could hold a lot of groceries. You could pack many items neatly into one bag. The bags had a rigid shape and fairly predictable volume of room. Traditional jobs were like paper bags, sturdy and dependable.

But today employers are packing much of their work into plastic bags. Work today is much more flexible, odd shaped and comes in smaller units. Plastic bags are a better container for holding or assigning work.

Be careful that you do not overlook, ignore, or turn down work because it is being offering in “plastic” as contract work, temporary work or as a consulting assignment and not offered as “paper,” a full-time job. Plastic not paper is the new norm for work today.

So, which is it for you?  Paper or plastic?

When I asked for input on what to write about in this blog I received the following request from Doug:

“I would be interested in hearing about effective uses of time when you are looking for work.  How much time should be spent on internet search engines, linkedin, attending network marketing meetings, having one-on-one network meetings, time spend with an accountability partner, exercising, prayer/meditation, time spent not working on the job search (I feel guilty doing this), volunteering, or other valuable uses of time.  Alternately, what are poor uses of time.  As I go through this process, I have been advised to do everything and say a yes to everything.”

This is a GREAT question Doug, I’m glad you asked it. Let me take a shot at answering it. . .

Going through the job search process is challenging.  Because it’s so new to most of us, choosing how to spend out time each day/week/month can be confusing.  On top of the confusion there are several pressing issues, such as:

• our husband/wife wondering when we will find a job and asking us daily what we did to accomplish that goal.
• our own feelings of self worth (or lack thereof) — let’s be honest, in our culture one of the first questions asked when we meet a new person is, “What do you do?”  If we “don’t” then how do we answer that question?
• advice from everyone and their brother as to how we should navigate this time – “go to everything you can”  “put this on your resume” “don’t put that on your resume” “always wear a tie when you leave the house” “don’t dress to formal or people will know you are unemployed” and so on.
• a feeling that sometimes we just want to curl up in bed and avoid the whole thing.
• a desire to make the most of this time with family and friends — “After all, I have a lot more free time now that I don’t have work getting in the way.  So why do I feel guilty when I’m out enjoying myself with the kids?”

As someone who has helped hundreds of people successfully navigate unemployment and career transition this past year, let me share with you some of what I see to be most effective uses of your time in this process.

1. Don’t bother spending more than about 30 hours per week in the job search.  There are physical, social and psychological effects of being on a job search that make it unproductive for us when we go past 30 hours per week.  I know you are supposed to consider your job search to be a “full time job”, so for our purposes let’s consider 30 hours to be “full time.”
2. Spend some at least 20 minutes EVERY DAY doing some form of physical exercise.  Go for a walk. Go go the gym. Play with your kids on the jungle gym.  Exercise is good for clearing out the brain and increasing energy.
3. Don’t spend more than 37 minutes per day on the computer. Likewise, DON’T go online during daylight hours.  Think about it, if 80% of jobs are found through some form of networking, then you should spend at least 80% of your time networking.  The internet will be there when you get home, after everyone is in bed.  Heck, you are probably going to be awake at 3:00 this morning anyway.  If you spend the whole day online, what will you have to do when you wake up in the middle of the night?
4. Have a networking strategy and stick to your plan.  This is tricky, because your plan should evolve as you progress in your job search.  I would recommend that early on in your search you attend lots of events where other job seekers hang out.  These are great places to meet new people, develop and practice your elevator pitch, and get some support.  However, within 6-8 weeks you want to begin moving AWAY from those kinds of events to places where potential employers and people close to potential employers hang out. The former of these events will usually be free.  The latter may cost you something.  That’s why you want to work out the bugs in your verbal and printed “brand image” in the early stages of your job search.  And yes, Doug, this means you will say no to some things. You want to be strategic!
5. An accountability partner is a great idea! Plan to check in once a week for at least an hour.  Take notes and hold each other accountable for goals set at the previous meeting.  Choose wisely. To be successful at this you need to choose someone who will kick your butt — not be your friend.

Some of the activities that have proven to be the worst use of time for job seekers include:

1. Spending time on the Internet job boards – less than 6% of all available jobs are posted on these boards. If you were digging for gold, wouldn’t you want to spend your time in a place where other people have found gold rather than someplace where the prospects for finding gold are shallow?  Well guess what. . . you ARE digging for gold! The best place to find it is through your network of friends and colleagues.
2. Writing/revising your resume (or your LinkedIn profile. Or your Visual CV. . . ). Yeah, I know, you NEED a resume.  It needs to be polished and professional.  However, your resume is a dynamic, living document. It will need to be revised continuously throughout your career.  Work on it a little at a time and track your improvement.  Besides, YOU are your best resume, so get out there and show people what you have to offer!
3. Simultaneously, paying someone to write your resume for you is a huge waste of both time and money – unless you are a high level executive commanding a 7 figure salary.  If you feel the need to pay someone, pay them to coach you how to write a quality resume. You are going to go through the job search process again in the future, so this is a skill that is worth learning as best you can! Besides, the tools you use to write a resume will be extremely helpful in interviews, and it’s pretty tough to get a professional resume writer to go with you to an interview!

This is just a beginning list of how to structure your job search efforts.  The key is to have a strategic plan with specific goals that you can track and measure each day/week.  We have more resources on this topic inside the Careers 2.0 membership site.  The Basic Membership is free, so sign up and take a look!

Thanks for asking Doug!

How about the rest of you?  What would YOU like to read about in this blog?

Related Posts:

• Our 4 Step Process for Writing An Elevator Pitch
• How To Conduct An Informational Interview
• What Is A Personal Brand And Why Do You Need One?
• How to Work With A Recruiter In Your Job Search
• Why A Great Resume Is Not As Important As A Decent Network

In the Careers 2.0 job search process we compare the job search to the work of the sales and marketing professional.  This new and powerful model for job seekers may a bit unusual but it really works! In our model your resume is part of your marketing packet, and the interviews are where you proceed through the 5 steps of the sales process to make the sale.  In this article we take an in-depth look at the interview from the perspective of a professional sales person.  Granted, this approach will be uncomfortable for those of you who aren’t used to selling.  You may not like this approach.  You may not even choose to use this approach.  However, I encourage you to take a serious look at it and see what you can learn from a pro about making this very important sale – YOURSELF.

There are many sales models out there, and professional sales people will argue over the effectiveness of their preferred choice.  However, they all boil down to a few simple steps that, when followed, will help turn a prospect into a buyer. The five steps I see most often are:

1. Identify needs (or problems)
2. Qualify buyers
3. Present solutions
4. Handle objections
5. Close the sale

1)   Identify Needs. The needs identification process begins before you write your resume.  You want to have a clear understanding of what you have to offer and a specific knowledge of who needs it.  In the Careers 2.0 process this is step I and II – Assessment and Research. You want to make this step as precise as possible. Every good sales person will tell you that knowing your target audience is key to making the sale.  You don’t want to waste your time (or theirs) talking to people who don’t have need of your product or services. When you identify the needs or problems of your prospective employer you can prepare your interview questions and answers to demonstrate why you are the perfect candidate.

2)   Qualify Buyers. If you are selling cars, it is vitally important to know if you are talking to someone who is a serious buyer or just a “tire kicker.”  Likewise, in the job interview, you want to determine as quickly as possible if the person with whom you are meeting has the ability to make the hiring decision or if they are just trying to make a list to send up the food chain.  There are different tactics for each of these situations, and all of them equates to “making the sale.”  However, the “sale” in each instance may be different. In the interview process, “making the sale” equates to getting a job offer when you are meeting with someone who has hiring authority. In all other cases “making the sale” means “getting the next interview.” (For a deeper explanation of different types of interviews see “The Art Of Interviewing To Land Your Perfect Job”)

3)   Present Solutions. The most often and effective sales technique used by sales professionals combines asking questions with making a specific sales pitch.  You want to make certain that the prospect is engaged with you and still wants or needs your services.  To do that you will ask questions that help you identify/magnify the pain and simultaneously check to see if the prospect is still willing and able to buy.  In an interview you will most likely not be the one to ask the bulk of the questions.  However, a good job candidate will listen carefully, ask probing questions, and present her answers so as to address the specific problems that the interviewer has. This takes skill and practice!  We aren’t used to listening actively in our culture.  But it’s a skill you had better learn and practice if you want the job.  You can be certain that your most qualified competition has taken the time to learn how to listen and ask deep, probing questions.

4)   Handle Objections. This is where you have an opportunity to show your prospective employer why you are uniquely suited for the position.  If you have done a good job of steps 1 – 3, you will know ahead of time what objections might come up.  They typically fall into 2 categories: a) experience and b) personality.

1. Experience. Be aware that these objections may be left unspoken, so you will have to utilize your experience and intuition to know they exist.  The best way to overcome the experience objection is to come back to the needs the employer has addressed and highlight your ability to help fill their needs. Use your quantified CARS statements to show specifically how you have dealt with this issue in your past.
2. For personality objections, you will want to help the interviewer envision you in the position.  They want to know how well you will work with a team, how you will interact with leadership, and how well your personality fits with the corporate culture.  The best way to let them know this is to ask direct questions about the company, culture, and co-workers. It’s important that you feel a good fit as well, otherwise you will be at this job search again rather soon.

5)   Close the Sale. Sales professionals have a variety of “closing techniques” in their sales quiver.  These techniques have funny names like “the which close,” “the trial close,” “the take away,” and even “the red dress close.” Honestly, in my opinion, most of these techniques give sales people a bad name (can you say, “used car salesman?”). I recommend that most job seekers refrain from the use of such techniques. There are, however, some softer closing techniques that will help you move forward in the interview process.  I recommend the following 3 step approach.  This is what I call “the job interview soft close.”

1. Clarify with the interviewer that you have adequately addressed all of their needs, concerns and objections. Some good questions to use here include: “have I adequately addressed all of your concerns?” and “How do you feel my experience and qualifications meet your needs for this position?”
2. Ask for the “sale.”  Every sales trainer I know says that most sales are lost because the sales person did not ask for the sale.  One way to do this (softly) is by asking, “What are the next steps in this process?” This indicates your willingness to move forward and will give the interviewer an opportunity to end the interview process if it’s not going anywhere.  You could also ask, “After reviewing my qualifications, how well do you see me fitting into this position?”
3. Get a firm commitment for following up.  If the interviewer tells you he will call you next week, say, “Which day?  I’ve got several engagements next week and I want to be sure to block out some time for you.”  If they give you a day, ask what time.  Ask if it is ok to check back with them directly in 3 days to see where they are in the decision making process.  Get a direct phone number to call. Set a firm date and time and don’t forget to make the call at exactly that time. Treat that follow up call in the same way you did the face-to-face interview – which means you need to dress in business clothes and call from a quiet location, etc.

For more help on nailing the job interview be sure to sign up for email updates.  If you need more assistance with your job search consider checking out my book, “Career Crossroads” (affiliate link).

Job Interviews / Interviewing Related Posts

• Want to Ace the Behavioral Interview?
• How To Conduct An Informational Interview
• The Art of Interviewing to Land Your Perfect Job
• Interviewing Tips – a Video Montage
• 101 Job Interview Questions

Welcome December!  This month I am participating in a 30 Day Blogging Challenge with some other bloggers.  As you know, this blog is all about helping people find a new job. Not just any new job, mind you, but rather, the perfect career. That’s why we write about acing the interview, cutting time off your job search, and using Internet job boards (like LinkedIn, Monster.com, and Twitter).

This 30 day blog challenge will allow me to develop some new material to use in the Careers 2.0 website.  That means two things for you: 1) you get the opportunity to add your 2 cents to the conversation, and 2) you get it for free before everyone else! This blog is all about offering free job advice, free job resources, free resume examples, and much more. We deal with topics such as networking, building a personal brand, working with recruiters, unemployment, interviewing and salary negotiation. What would YOU like to see us cover during the 30 day challenge? I hope you will participate by adding your thoughts to the conversation.  Actually, it won’t be much fun without you! Oh, and don’t forget to pass the links along to your fellow job seekers.

While the long term goal of this blog is to help everyone in America find the perfect career for this time in their life, my short term goals are a bit more attainable. Here are my goals for 30 day blog challenge:

1. create 5 posts on Personal Branding as it relates to the job search.
2. create 5 posts on interviewing and interviewing tips for job seekers.
3. add 50 followers to Facebook blog list.
4. add 200 people to newsletter mailing list.
5. get 3 posts to get picked up by a national venue.

Thank you for joining (and encouraging) me on this 30 day blogging journey.  And don’t forget, happy hunting!

30 Day Blogging Challenge – day 1.  Tomorrow’s post: “Do You Have A Professional Photo?”

What would you give to have a career – job or business – that made you want to get up in the morning and get to work? Would you take half of your old salary to wear casual clothes, learn from your team every day or be your own boss? Have you ever had a work situation that made you happy … contented?

These questions have been rolling around my skull during my months of unemployment and even prior to being laid off. Lately, I have been talking to a lot of people who are also pondering the balance between money and happiness. Just this week a friend said he’d be happy to have a full-time job at fifth of his old salary (he was a six-figure salesman) with benefits just for the security. But then he mentioned a position that didn’t fit him at all. So I asked, if you don’t care how much you make, why not do something you are passionate about?

It all goes back to how we search for our career. If I am a square peg, then why do I keep trying to shove myself into a round hole? Babies learn pretty quickly that the triangle doesn’t fit in the hexagon spot, yet we adults have a tough time using this metaphor in our own lives.

Before you can brand yourself using the tools in www.CareerAdvice4U.com, you have to explore your passions. That’s why “Career Crossroads: Finding the Perfect Career” starts with personal assessment.

I wasn’t surprised by the results of my Myers-Briggs Type and Keirsey Temperament Tests because I had already made a long list of my passions. I already knew some of the careers I fit from past experience.

So I continue to ask myself – “what am I worth?” and “what makes me happy?” I know I don’t want to go back to being a starving reporter, but I’m not sure I need to match my previous six-figure salary along with the stress, migraines and loss of sleep that accompanied it. I think I would accept lesser pay for a boss that doesn’t scream at me – or to be my own boss and solely responsible for my successes and failures.

Possibly we can all have the perfect career and make great money. Why not? I am just suggesting that if we seek jobs only because of pay, and not because of what we are passionate about, well, we will probably be doing this entire job-seeking routine again in a year or less.

I definitely deserve money. I also deserve to be happy in my work. So, my goal is to find the medium and have both. With guidance from the career wizards, I believe we all can.

There are no tricks to finding your perfect career, but going about it in the wrong way can distract from your job search and making it take longer to find your next position. For instance, many job seekers spend much of their day on the Internet searching the job boards.  Unfortunately, only about 6-10% of all jobs are ever posted on these job boards.  Smart job seekers understand that the key to finding the perfect career fit requires them to conduct a career marketing campaign.

A career marketing campaign begins by helping you focus your strengths and accomplishments into quantifiable statements that will show prospective employers what you can offer them – i.e. ways you can help them make or save money.

Once you have determined your key accomplishments, the next step is to find people and companies who need what you have to offer.  Sending out resumes en massé will just put your name into a pile of 500 to 1,000 candidates.  A proactive career marketing plan will allow you to be one of only a handful of candidates, rather than one in 1,000.

So why would you want to calculate how much you unemployment costs?  Isn’t that just a straight shot to depression-ville?  Not really.  I believe that one can make wiser decisions when they are better informed.  If you don’t know what unemployment is costing you, you should take a few minutes to do the calculations.  Trust me, it WILL help!

Here’s a simple way to calculate the cost of your unemployment.

1) Your desired monthly salary    $_______________

2) Subtract your current monthly income (i.e. unemployment, severance, etc)    $ _______________

3) Equals your monthly LOSS of income    $ _______________

If your monthly loss of income is $500, then in 3 months your will be out $1,500.  If you are $2,000 in the red each month, 3 months will take $6,000 out of your savings or put you that much deeper in debt!

When you know this information you really have two options:

1. Trim expenses.
2. Invest in tools to help you cut time off your job search.

What is it worth to you to cut time off your job search?  What is ONE week worth?  A month?  3 months? How much more time are you willing to WASTE on your job search?

The tools found in the Premium membership of Careers 2.0 can help you cut as much as 50% of your job search.  Isn’t that worth a $149.00 investment?

Click here to get started with your Career 2.0 Premium subscription.

I hear it all the time. Unemployed people tell me that because of the current economy they are willing to take any job just to get by. They write their resume to fit every job posting that comes along. They are willing to expand their job search to cast the widest net possible. They search the Internet for ”fast hiring jobs” and “free resume examples” to copy what others have done, believing that they will increase their luck by increasing the volume of resumes they send out.

Let me offer a bit of free career advice as to why this is a BAD IDEA!

If your resume looks like everyone else’s you increase your competition. If a hiring manager sees 15 (or 50 or 500) resumes that all look the same, then his/her hiring decision becomes a lottery. Make your resume stand out by emphasizing solid accomplishments from your past.

Narrow the target of your job search. It’s a bit counter-intuitive, and most people don’t want to rule out any job opportunity. But, narrowing your job search is actually a good thing. By narrowing your job search target you will be able to rely more on your network of friends, family and former colleagues to pass along specific opportunities. If your job search target is too broad, they won’t be able to help you.

Rely on your network to find job opportunities for you. At least 60% of all jobs are found through some form of network connection. Most jobs are never posted online (i.e. Monster.com, or CareerBuilder.com). In fact only about 5-7% of people ever get a job this way. By letting your network know exactly what kind of new job you are looking for, you will allow them to help you find it.

So the next time you are asked what kind of job you are looking for, don’t say, “any job will do.” Be specific about what kind of job you are looking for and let your network help you find your next career opportunity.