A while back I attended an event at which three recruiters from large companies told us what they look for in job candidates. It was interesting to get “the inside scoop” on the hiring process. VERY interesting! Here are some of the things I learned [peppered with my own HINTS]:

1) When a company posts an opening they usually get 500 or more applications. The ONLY way they can sort through that kind of volume is to use a piece of software to do it for them. Guess what means to you.  If your resume doesn’t exactly fit the key words for the specific job posting it probably won’t make it through the initial screening. [HINT: If you are going to apply for an online posting, be sure your resume fits as closely as possible with the job description in the posting -- and NEVER lie about your experience!]

2) Recruiters KNOW that this process screens out dozens of candidates who are more qualified than the ones they are actually interviewing, but they simply have no choice. [HINT: Get to the recruiter BEFORE they put the posting online -- we have some helpful ways to do that!]

3) Recruiters would rather view their job as a strategic effort of the organization, than simply a “position filling” service. In that regard, the BEST recruiters are looking to fill positions down the line as well as the one in front of them. [HINT: Upsell yourself by helping the recruiter see your potential to get promoted through the ranks of their organization. That way you will help them fill both the current job for which they are interviewing AND the one they will need to fill in a year or two.]

Perhaps the most important thing to remember when working with recruiters is that less than 15% of people find their job this way.  You can increase your odds by treating the recruiter as a networking partner.  Follow the rules of networking, and recruiters can become a helpful tool for helping you find a job.

Happy Hunting!

Related Posts

• How To Work With A Recruiter In Your Job Search
• Are You Ready To Get Hired?
• Are You Sick And Tired of Being Sick and Tired?
• What is a Personal Brand and Why Do You Need One?
• 7 Key Ways to Promote Your Personal Brand

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Where did the year go?

Have you achieved all your career goals this year?  Did you find that perfect job you were hoping to get?  Are you satisfied with your job performance?  We are in the end of the year “Red Zone” – the time to take a look back at 2009 and prepare for 2010.  Here are 3 areas to look at NOW to improve your career next year. This is what I call the “A, B, C’s of Career Management.”

A – Annual Review

Review last year’s annual review and plan for next year’s.  Just as you change your smoke alarm battery on New Year’s Day, make this an annual habit.

Did you get an Annual Review last year?  Maybe it was in the beginning of the year, or perhaps it was in the summer.  NOW is the time for you to dig through your files and find it.  Look for areas where you got good marks and include that in your LinkedIn profile and “wins” list (see below).  Now take a look at the areas for improvement you and your superior set out for this year.  What have you done to move forward in those areas?  If you have already shown improvement it may be time to shoot your boss an email indicating your progress.  S/he will likely put it in your file so you can discuss it at your next review.  Be sure to share your “wins” with you boss as well.

Focus on accomplishments (activities), not on responsibilities of the job. Accomplishments will help you stand out from the crowd.

EXAMPLE — a client told me she had re-organized the office supply purchasing process and ended up saving 50% on supplies. Great job!  Even better, she asked her boss to put a copy of the “proof” for that activity in her file for her annual review, which doesn’t take place until June. She helped her boss and herself by this little strategic move, and it didn’t take more than a couple of minutes.

What could YOU have your boss put into YOUR file?

B – Brand Review

What is your personal brand?  How do you want to present yourself when people think of you?  Take a few minutes to look over and update your brand as it exists from the last year (or more).  You may want to revise your USP (unique selling proposition), or update your collateral material (business cards, etc).  Don’t forget to update your blog and website. Perhaps add a twitter account.

Don’t forget LinkedIn. Your LinkedIn profile is one of the most important tools you have in the job search.  In today’s world, potential employers and recruiters will Google your name to learn more about you – that’s a given.  LinkedIn helps your name and profile jump to the top of the Google search results.  You might want to ADD or DELETE something from your profile to update it. (Remember to include the “wins” you find while cleaning out your files (below).  It may be time to ADD or DELETE links from your profile.  How about contacts?  ASK FOR 3 RECOMMENDATIONS.  Now is the time to do it, while you are still on the top of your customer’s mind.

C – Customer Review

Go through and clean up customer Files. For many of us already to this the end of the year.  As you go through your files trying to decide what to shred and what to keep, here are a few ideas that can help you improve your career.

• NOTE WINS – what did you do this year that you consider to be a “win” for your career?  Keep track of these accomplishments and quantify the results as best you can.
• NOTE KEY CUSTOMERS/PARTNERS – who did you work with that might be willing to give you a recommendation?
• THANK THEM – you are already planning on sending out Holiday cards, aren’t you? Why not include a brief note of gratitude for what they have done for you.  Be as specific as you can. A hand-written note goes a LONG way these days.
• FIRE your 5 Worst Customers.  If you are in sales, run your own company, or have clients you no doubt have some people who suck away your time and energy.  They are never happy with what you do for them, and you probably aren’t too happy to work with them either.  Well, you don’t have to.  You are hereby granted permission to fire your 5 worst customers.
• REPLACE them with 5 new customers who fit your PERFECT CLIENT profile!  You will glad you did!

What you do now, at the end of 2009, can help you propel your career forward in 2010.  We hope these tips help you end the year strong, and begin the next with a bang!

I promise, doing just one or two of these things will move your career or job search forward!  Doing all of them religiously every year will make you outstanding!  What are you waiting for?

Remember the game your mom used to make you play on long road trips to keep you from whacking your little sister in the head the whole time?  It went something like, “I’m going on a trip, and I’m  taking with me …”  Then everyone would take a turn telling what you would bring along.  You had to pick something that used the next letter of the alphabet, but first you had to remember what everyone ahead of you said for their letter.

Hey, I know, let’s try it using only things you need for your job search.  I’ll go first.

“I’m going out to look for a job and I’m taking…

• Assessments (helps you figure out what you want to be when you grow up!)
• Business cards
• CARS statements
• Do something every day.  Don’t just wait for the phone to ring!
• Elevator pitch
• Fuzzy slippers (hey, sometimes you just gotta kick back and relax!)
• Good recommendations on LinkedIn
• Hand sanitizer (it’s flu season and you are going to be shaking LOTS of hands!)
• Interview sample questions
• Job search strategy
• Keep positive.  You are not a position.  You are worthy. You deserve a job. This is temporary.
• LinkedIn Profile
• Marketing materials
• Networking meetings because it’s not what you know, it’s WHO you know.
• One well-designed strategic plan
• Professional head shot (photo)
• Qareer develop plan (shut up, it’s MY blog! I can spell it how I want to!:-)
• Resume
• Stamps for the thank you notes
• Thank you note cards
• USP (my Unique Selling Proposition – what makes me stand out from the rest of the crowd)
• Visual CV
• What do YOU feel is essential? (make your own list)
• X-tra contact cards (NEVER leave home without them!)
• Your personal brand
• Zebra

Want to know how to use these essential job search skills MOST effectively? Sign up now for a FREE Basic membership to Careers 2.0. Click here now.

30 Day Blogging Challenge – day 8.  Tomorrow’s post: “The ABCs of Career Management”

Welcome December!  This month I am participating in a 30 Day Blogging Challenge with some other bloggers.  As you know, this blog is all about helping people find a new job. Not just any new job, mind you, but rather, the perfect career. That’s why we write about acing the interview, cutting time off your job search, and using Internet job boards (like LinkedIn, Monster.com, and Twitter).

This 30 day blog challenge will allow me to develop some new material to use in the Careers 2.0 website.  That means two things for you: 1) you get the opportunity to add your 2 cents to the conversation, and 2) you get it for free before everyone else! This blog is all about offering free job advice, free job resources, free resume examples, and much more. We deal with topics such as networking, building a personal brand, working with recruiters, unemployment, interviewing and salary negotiation. What would YOU like to see us cover during the 30 day challenge? I hope you will participate by adding your thoughts to the conversation.  Actually, it won’t be much fun without you! Oh, and don’t forget to pass the links along to your fellow job seekers.

While the long term goal of this blog is to help everyone in America find the perfect career for this time in their life, my short term goals are a bit more attainable. Here are my goals for 30 day blog challenge:

1. create 5 posts on Personal Branding as it relates to the job search.
2. create 5 posts on interviewing and interviewing tips for job seekers.
3. add 50 followers to Facebook blog list.
4. add 200 people to newsletter mailing list.
5. get 3 posts to get picked up by a national venue.

Thank you for joining (and encouraging) me on this 30 day blogging journey.  And don’t forget, happy hunting!

30 Day Blogging Challenge – day 1.  Tomorrow’s post: “Do You Have A Professional Photo?”

Here is a reprint of the most asked for post we have ever published.  It’s a bit of free job search advice that you can’t live without, because networking is the key to finding your next job.  Read it and enjoy!

- – - – - – - – - – - – - – - – - – - – - – - – -

Fellow Toastmaster Jim Nudelman has a simple 4-step process for writing an Elevator Pitch — a 10-15 second focused introduction of your “value proposition” that can be given in an elevator when someone asks, “tell me about yourself.” Jim (”the Noodle” as he is known to friends and family) is an experienced National Sales Trainer, so he should know something about putting your best foot forward to capitalize on a brief window of opportunity. Here’s his process:

Step 1 — Begin with an ACTION PHRASE that is NOT a noun. (”I am a ______________” — but don’t use a “label” in the blank.  You don’t want people to put you in a box.)

Step 2 — Add a one sentence statement about what you DO. (”I do _________________” — What do you help people or businesses do?)

Step 3 — Give a statement of the SPECIFIC IMPACT. (”People who utilize my process find _________” — list one or two things from the perspective of your potential employer.)

Step 4 — End with a CALL TO ACTION. (”I am looking to be introduced to _______________” — be specific!  If you ask for something non-specific you are likely to get it.  What good it that?)

Here’s Jim’s elevator pitch and contact information:

“My name is Jim Nudelman. I am a master of building relationships. I teach sales professionals how to build and grow their business. Sales professionals who have attended my workshops have increased their business by as much as 50%. Please introduce me to a sales manager who has told you they are tired of losing sales to their competition.”

James Nudelman, National Sales Trainer
503-939-4715
jnudelman1@yahoo.com
http://www.linkedin.com/in/thenoodle

It’s a simple formula that works! Try it and you will notice a dramatic increase in the effectiveness of your self-introduction that we call your “elevator pitch.”

Related Posts:

• Why A Great Resume Is Not As Important As A Decent Network

In an article Saturday in Slate magazine, Daniel Gross makes a case for a job recovery sooner than later.  Using productivity as a key economic indicator, Gross writes, “we’ve just witnessed the fastest two-quarter productivity surge since the first year of the Kennedy administration. . . but just as hamsters can run only so fast on their treadmills, there are limits to productivity growth.”

Gross goes on to relate a footnote by Michael Darda, Chief economist at MKM Partners, who says, “Should the economy expand in the fourth quarter at the same 2.5 percent annual rate it did in the third quarter—as it shows every sign of doing—companies won’t have any choice but to hire.”

It’s an interesting argument.  I’m not sure I agree with Mr. Gross on how fast this economy is recovering (or Mr. Darda either, for that matter).  Most other economists are telling us that it’s going to be Q3 or Q4 of 2010 before we start to see any real job growth in this country.  But what is Gross and Darda are correct?  Are you ready to get hired when things start picking up again?  If not, here are 3 things you can do to prepare yourself:

1)    Get clear about what you have to offer.  You don’t have to be stuck doing something you don’t love doing, even if you are good at it.  In order to effectively promote yourself, you will need to show quantified results you have had in your past on things you are both capable of and willing to do in the future.  You should have 3 – 4 clear key areas in which you shine.  Then you should have 4-5 clear statements that prove you can do these things.

2)    Get focused on EXACTLY what you are looking for. If you don’t know what you want how can anyone else help you find it?  Focus your career objective to one (two at the most) position.  Then use your clearly articulated statements from #1 above to help brand yourself as an expert in that area.

3)    Get connected.  You have no doubt heard the statistics on networking and finding a job.  More than 60% of job seekers find their next opportunity through someone they know.  To be effective at networking you need to offer value to the people in your network.  Don’t just try to sell yourself.  Identify needs of the people with whom you are networking and try to help them.  That way they will both remember you and want to reciprocate with you by finding opportunity for you.

Sooner or later this economy will turn around.  The question is, will YOU be ready to take advantage of opportunities when they come along?  If you are not yet ready, now is the time to get ready!  Sign up today for a basic membership to Careers 2.0 for more  free resources to help you get ready to find your perfect job!

(Note: the three steps above are modeled after networking steps I learned from Kathie Nelson at Connectworks.  For her steps for effective networking see: www.Connectworks.com)

There are no tricks to finding your perfect career, but going about it in the wrong way can distract from your job search and making it take longer to find your next position. For instance, many job seekers spend much of their day on the Internet searching the job boards.  Unfortunately, only about 6-10% of all jobs are ever posted on these job boards.  Smart job seekers understand that the key to finding the perfect career fit requires them to conduct a career marketing campaign.

A career marketing campaign begins by helping you focus your strengths and accomplishments into quantifiable statements that will show prospective employers what you can offer them – i.e. ways you can help them make or save money.

Once you have determined your key accomplishments, the next step is to find people and companies who need what you have to offer.  Sending out resumes en massé will just put your name into a pile of 500 to 1,000 candidates.  A proactive career marketing plan will allow you to be one of only a handful of candidates, rather than one in 1,000.

So why would you want to calculate how much you unemployment costs?  Isn’t that just a straight shot to depression-ville?  Not really.  I believe that one can make wiser decisions when they are better informed.  If you don’t know what unemployment is costing you, you should take a few minutes to do the calculations.  Trust me, it WILL help!

Here’s a simple way to calculate the cost of your unemployment.

1) Your desired monthly salary    $_______________

2) Subtract your current monthly income (i.e. unemployment, severance, etc)    $ _______________

3) Equals your monthly LOSS of income    $ _______________

If your monthly loss of income is $500, then in 3 months your will be out $1,500.  If you are $2,000 in the red each month, 3 months will take $6,000 out of your savings or put you that much deeper in debt!

When you know this information you really have two options:

1. Trim expenses.
2. Invest in tools to help you cut time off your job search.

What is it worth to you to cut time off your job search?  What is ONE week worth?  A month?  3 months? How much more time are you willing to WASTE on your job search?

The tools found in the Premium membership of Careers 2.0 can help you cut as much as 50% of your job search.  Isn’t that worth a $149.00 investment?

Click here to get started with your Career 2.0 Premium subscription.