One of the most common mistakes people make when they go looking for a job is to cast the broadest net possible hoping that “something will come along.”  I hear it all the time: “What kind of work are you looking for?”  “Oh, I will do ANYTHING!”  Really?  You will do anything?  Then why aren’t you sweeping the sidewalk or washing windows for a living?  Since you are willing to do ANYTHING, maybe you should apply for this gal’s job:

It’s not just job seekers! Small business owners are quite similar to job seekers in this regard.  When asked who their perfect client is, many small business owners will say, “anyone with a checkbook”, or “I can work with anyone.”   The truth is, you can’t work with just anyone.  Business is done between people. People don’t hire companies, they hire other people who can help them accomplish their goals. Businesses don’t do business with other businesses, they work with people within the business no matter how large or small your company is.

Contemporary wisdom tells us to use a “shotgun approach” to finding a job or clients–firing off resumes or business flyers in every direction. Truth is, this approach is expensive and unproductive.  It’s one of the major sources of pain for every job seeker and every small business owner.  One thing we know to be CERTAIN is that if you aim at nothing, you are very likely to hit it.  In order to be successful, you MUST focus your market.

Here are three reasons why focusing your target is a good thing:

1. Focusing your target helps you get crystal clear about what you have to offer. What do you have to offer that nobody else does?  What makes you unique?  Focus on that and you will shine.
2. Focusing your target allows your networking partners to think of specific people to introduce you to. Networking (or word of mouth) is the most effective marketing tool around. Whether you are  looking for a job or trying to find new clients, your best shot is to empower your network.  Using the shotgun approach just confuses your network because they don’t know how to refer people to you.
3. Focusing your target will help you set goals for your marketing campaign.  If you know WHO you are looking for, you can leverage your time and energy.  Every call, every resume, every cover letter, every flyer, and every conversation moves you in the direction of your goal! When you are moving in the right direction, you can measure you progress.

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Alicia Keys understands the power of the web! On Tuesday, April 6 she took out an ad in Monster.com looking for a new head blogger. If you are a blogger, a journalist, a writer, or a social media junky you need to check this out!

Christina Warren of Mashable writes, “Make no mistake, this is a real job and not a contest. Applicants need to be qualified and they will be held to high standards. The Head Blogger search underscores the growing importance of social media in various industries — and also the power that the web has in employee recruiting.”

I find this fascinating in so many ways!

1. Alicia Keys knows that a blog will help her build and promote her personal brand.
2. Monster.com (not know for their ability to put out many REAL job opportunities) has scored some great press in this one!
3. Mainstream media has not yet picked this up, but I bet Ms. Keys has had hundreds if not thousands of responses in just a few hours.
4. Social media is quickly becoming one of the most important tools for job seekers.

What can you learn from this that will help move your job search (or your business) forward?  I’d love to hear your responses!

And don’t forget, if you live in the Portland area and are interested in beefing up your own blog for your job search or to grow your business, we are having a “4 Steps To Blogging Success” seminar on Friday, April 23. Sign up now!

There is an old saying that goes like this, “If you don’t know where you are going, any road will get you there.”

I tell my clients, “You MUST have a target, because if you shoot at nothing you will absolutely hit it . . . NOTHING.”

One of the things job seekers today do most often to sabotage their job search is to be unclear about their perfect job.  When asked what kind of job they are looking for, many will answer, “Any job. Any shift. Anywhere.”  I understand about keeping your options open, but the truth is that you will not be happy in just ANY JOB.  Unless you are specific about what you can and will do in your next position, other people can’t help you find opportunities.  If your job search does not have a clear target you are very likely to hit that target . . . which is NO JOB.

Here are the 4 key ingredients you MUST be clear about in order to define a target for your job search:

1. Job Satisfaction. What do you do well that you would like to do in your next job?  What skills, knowledge and abilities would you like to use in your next career position?  What gives you energy on the job, and what sucks the life out of you?  What are you good at, and why?  These are key questions, because if you don’t have job satisfaction you will not be happy or productive in your next career — which ultimately will lead to looking for another job soon.  More than 2,500 years ago Confucius said, “Do what you love and you will never have to work a day in your life.”  Some things never change!
2. Growth Opportunities. What kinds of growth opportunities will keep you engaged in your next job?  Is it important for you to have the opportunity to move up the corporate ladder?  Or are you more satisfied by doing work that is physically engaging or mentally challenging?  Without opportunities for growth you will, sooner or later, become disengaged from your job . . . which leads you back to the job hunt (see above).  It’s important to know yourself and what learning, development, growth opportunities you need in order to stay engaged.
3. Work Environment. Do you work best in a large company or a small one?  Do you need to have a team of people working along side of you or would you rather work alone?  Are you willing to travel or do you prefer to have a routine schedule every day?  Is relocation an option?  To where?  What kind of corporate culture fits with your personal values? Do you like a fast paced environment or one that is slow and relaxed?  What kind of boss or manager do you work best with? These are questions that you need to research before you agree to your next job. The wrong environment can be deadly to you and your career!  Do your homework BEFORE you start looking for your next job.
4. Salary Requirements. What do you need to make in order to be satisfied?  What is your target salary?  Do you need health insurance, or are you covered under your spouse’s plan?  Are retirement benefits important? How about vacation, training, etc.  One problem I see too many times is that people put the salary question first.  That’s a BAD idea!  As we have discovered above, if you aren’t satisfied on your job, don’t have opportunity for growth, and are working in the wrong environment you will not be happy.  If you are not happy in your career it doesn’t really matter how much money you make, because you are not likely to stay there long.  Salary considerations are important, but only so far as they fit in with the other three keys to your perfect career.

Identify these 4 keys to your perfect career and your job search will start to move along quickly.  By being clear on what you are looking for, you will see more opportunities and you will help others (i.e. your network) help you find potential jobs.  Get a clear target and you will have something to aim at!

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“This may be the BEST day of my life . . . I just got fired!”

That’s not what you feel like saying on the day you lose your job, but it may be true!

As for me, well I’ve been fired twice in my life.

The first time I got fired I had been absent from work due to a flu bug that had worked it’s way through the office. The boss called me and told me not to come in to work the next day. Half delirious I thought, “how nice of him to be concerned about my well being.” When I finally awoke from my stuper I realized he meant, “or the day after that, or the day after that, or ever. . . ” Boy was I pissed! What a whimp to call me on a sick day and fire me! He didn’t even have the stones to tell me to my face!

However, as it turned out, that firing led to an opportunity for me to return to school and complete a degree I needed in order to move to the next level of my career.  Little did that whimpy boss know, he actually did me a favor!

The second time I got fired I had been working on it for several months. I was making good money, but the company I worked for had no soul. In fact, they went out of their way to suck the soul out of their employees. Clearly, the company had some ethics problems, and after 2 solid years of enduring them I decided I had to go. They were good at getting rid of people! The company had a nearly 200% annual employee turnover rate.

I wanted out, but couldn’t justify leaving. If I was going to go, they needed to provide me with the safety net of a severance package.One day responded to an email from the site manager — although some might say  I picked a fight with him.  He was clearly breaking his own “office computer use policy” by sending inane and meaningless emails to the entire staff. I sent a “reply to all” indicating the violation and 10 minutes later I found myself in his office. This was my chance. . .

Unfortunately, he was willing to let me off with a warning. Bummer! When I got back to my cubicle my supervisor said, “what do you think you are doing? Are you trying to get fired?” I answered, “Yes. But the site manager didn’t take the bait. I guess you are stuck with me a little while longer.” He replied, “Go home, I’ll take care of it.” The next day I came in to find my cubicle cleaned out, a moving box full of my stuff, a pink slip with my name on it and a severance package that helped me bridge the gap between jobs. That was one of the happiest day of my life! As it turns out, both of those days were!

So you’ve been fired? Join the club.

It may feel a bit devistating, but in reality it could be the best thing that ever happened to you.  The key is to learn from you experience and move on.  Here’s my simple formula for doing that without taking the poison from one position into the job search with me.

1. make a list of what you did well at you job.  Be specific.  Give numbers whenever possible. You will use this list when you create your resume, interview, and negotiate for your next salary.
2. make a second list of what you did not do well, and what went wrong.  You are going to use this list in your next job search when researching company culture.
3. purge yourself of the poison feelings you have about getting fired.  Talk to a friend, a counselor, a career coach or someone who can help you get the venom out of your system.
4. develop a statement about why you left your last position that allows both you and your former employer to be seen in the best light.  Le me be clear here — DO NOT LIE!  EVER!  On the other hand, you don’t have to “bleed” all over the place either.  Something like, “After 7 years things had changed, and we came to an agreement that it was time for me to look for other opportunities.”  You don’t really need to say much more than that.  You former employer won’t, in fact, they have probably already forgotten about you.

I hope these tips for getting past getting fired are helpful to you.  I’d love to hear some of your experiences.  Feel free to share them with us below.

In the mean time, happy hunting!

After watching the winter Olympics and marveling at the level of athletic excellence displayed by the athletes over the past few weeks, I got to thinking about what job seekers can learn from these amazing athletes. Time after time the difference between earning a metal or not ranking came down to superb coaching, practice and finely honed technique.

In today’s highly competitive job market the same holds true for job seekers. It is not enough to be good, you need to be great to get placed with an employer. Let’s take a closer look what that means for your job search strategy.

Olympic athletes leave nothing to chance. They have a clearly defined winning strategy. They choreograph every stage of their event. By that I mean they have a clear sense of how they will begin, how they will proceed and how they will finish their performance. They have a clear and strong winning strategy in place. How solid are you in all the elements of your career search strategy? Do you have a clear sense of every step of your job search process? If you don’t, you are going to be passed by other job seekers who know what they are doing.

Olympians use coaches to mentor and correct potentially costly mistakes. Are you using a career expert to advise you in your career search strategy? If not you are not getting vital help to give you a competitive advantage.

Olympians rely on cutting edge methodology and technology to give themselves every advantage in their performance. You are relying on yesterday’s career methodologies to compete in today’s job search? Are you hanging on old ways of doing a job search because it is comfortable instead of stretching and pushing yourself to be more up to date? If you want to be noticed and get interviews you need to adopt new methods for doing an effective job search.

And finally, are you practicing like an Olympian? Are you fully engaged and committed to investing the time and energy it takes to place? Good enough will not cut it. It takes hours and hours to come up with clear and compelling SAR (Situation-Action-Result) stories that will showcase your strengths and achievements.

I hope you enjoyed watching the winter Olympics as much as I did.  Now it’s time to remember the lessons from the athletes for top performance and apply them to your career strategy job search.

Gary Prehn is a Career Management Solutions Career Advisor in Southern California.

Just one more thing — Peter Clayton of Total Picture Radio believes recruiter confidence is picking up.  He writes, “According to the latest ExecuNet Recruiter Confidence Index, a growing number of companies are adding new executive jobs, and fewer are eliminating them, leading executive recruiters to confirm economic recovery is beginning to take hold.” You can listen to the podcast at: Total Picture Radio (with Peter Clayton).

One of the things I hear the most from job seekers is how difficult it is to quantify results form their past work experience. Everyone agrees that doing so is helpful, if not critical, to the job search. However, most find it difficult to show a measurement for something they have done in the past. They didn’t keep track of the numbers, or they cant remember them now, or they “were just doing their job” and don’t really know what measurable impact their impact had on the end result. Or, and this is really most often the case, they are confused and scared as to how to do this important work.

If you are one of the people who has had trouble quantifying results, then I’d like to invite you to join me in this week’s challenge – “One CAR Statement per day.” Writing one a day will help you get past the fear and confusion to take a giant leap forward in your career search. Here’s how it works.

1) Go to the section on “Writing CARS” in Careers 2.0. Here’s a link (you will have to log in to Careers 2.0)
2) Work on one (just one) CAR Statement each day.
3) Post it here in the comments of this blog post to share with others and get their feedback.

You can use these on your resume, in your networking, as part of an interview, and in negotiating for a higher salary! It’s simple. I’ll start.

CONDITION: In the fall of 2001 five denominations were planning their joint summer camp curriculum for the next summer.

ACTIVITY: They brought a group of us together to brainstorm themes and activities based on a topic that would be used nationwide by more than 200 camp programs. I was assigned to write the curriculum for the older children (grades 4-6). I had to research both the topic and the learning styles/needs of this age group.

RESULT: I wrote a curriculum and it was well received. I turned in my curriculum on time. One Camp Director even said that it was the best in the series (in her opinion). Curriculum titled: “Under God’s Roof: Daily Discoveries for Older Children”, Summer Camp Curriculum, published by the Cooperative Publication Association, March 2002.

STATEMENT: Researched topic and learning needs and wrote a curriculum that was used by over 200 summer camp programs nationwide in 2002.

Will you join me in this week’s challenge? Post your CARS Statements in the comments and let us all know what you have accomplished.

Andy wrote an interesting and challenging response to our post on writing an effective resume (http://careeradvice4u.com/effective-resume/).  I LOVE it when a reader challenges us!  So in response to all of the Andy’s out there who are frustrated with your job search, here are some examples that have actually worked for clients of ours. Hopefully they are not too full of BS!

Example 1: HR Generalist I

Human Resource professional with progressive hands on experience in diverse organizations from start-ups to industry leader with revenues of $8 billion including multi-state U.S. and global locations.

Resourceful, organized team player able to provide business partnership and HR guidance to both management team and employees. Recognized for being ethical and approachable with a focus on the big picture. Strong hands-on approach, can manage diverse projects simultaneously and with excellent communication skills.

Experience working with HR and Business partners in Europe and Asia as well as multiple locations in the US.

Example 2: HR Generalist II

Broad knowledge of HR principles and services. Exceptional proficiency in Employee Relations and Leave/Workers’ Compensation coordination. Effective at building relationships with employees and managers at all levels within an organization to support the business strategy, resolve communications issues and motivate individuals to optimal performance. Conscientious and resourceful advisor with a reputation for sound judgment and achieving positive results.

Specialties include:

Employee Relations FMLA/OFLA/ADA Coordination OSHA/WC Management
Policy & Procedure Writing Building & Leading Teams Staff Planning & Recruitment

Example 3: Software Developer

Experienced Software Implementation Manager with 11 years of extensive enterprise resource planning implementation experience
• Successful implementations of PeopleSoft, SAP, Lawson and other applications at more than 14 public and private sector clients and corporations across a wide range of industries and locations
• 9 years of consulting experience with a major international consulting firm earning performance ratings consistently above my peers and an executive promotion to Senior Manager
• 8 years of project management and team lead experience with a PMP certification
• Solid reputation for meeting aggressive deadlines and providing high quality deliverables within budget
• Mature leadership and communication skills with an exceptional ability to plan and organize work efforts and excel in a team environment. Core competencies include:

Project Management Application Development Application Security
Configuration and Conversion Testing and Validation Implementation and Cutover
Production Support Sales and Business Development Software Selection

Example 4: Engineer/Engineering Manager

Demonstrated ability to lead multi-disciplinary teams of engineers delivering high performance, low cost product technologies from research to market on time and on budget. A leader in defining methodologies to use to turn more research elements into products faster. Strong technical design, modeling, and statistical background; excellent leadership vision, systematic planning, and two-way communication skills. Over 20 years of research and development experience, including 10 years progressively responsible management experience. Extensive experience managing international development teams/suppliers in Malaysia, Japan, Taiwan, and Korea, including 3 years working in Japan. Ph.D., M.S., Engineering Mechanics.

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Companies are beginning to hire, and that means they will actually be at the Job Fairs this year.  If you want to get the most our of your time at a job fair, some helpful tips are in order.  Here are my top 7 “DO’s and DON’Ts”:

1. DON’T go to a Job Fair expecting to get a job.  Very few people actually get a job from a Job Fair.  If you are putting all your eggs into this basket, you will be very disappointed.
2. DO go to a Job Fair expecting to gain information about several companies – one of them MAY become your next employer.  Ask lots of questions related to the company, industry, and how a person with your background might fit in.
3. If you attend a Job Fair with others, DON’T “cluster.”  Spread out.  Meet new people (employers AND Job Seekers). Make sure that you do not spend all of your time talking to people you already know, that defeats one of the most important reasons for attending a Job Fair – to meet new people and grow your network.
4. DO be clear about the kind of position you are seeking.  Have a career objective in mind, and stick with it.  This will help you and the recruiters find a better “fit” for you and the company.
5. DO keep your eyes open for opportunities to help connect others in your network.  If you can connect a potential employee with a potential employer, you will build credibility with both parties!  (Of course, this “DO” assumes that you have a network to share information with.  If not, build one NOW!)
6. DO have plenty of business cards and resumes to hand out.  Distribute the business cards liberally, and give a copy of your resume directly to a potential employer.  (In other words, don’t just set it on a pile, or it will probably go directly into a recycling bin!)
7. DO plan to meet 2 or 3 new people, get their business card, and ask if you can follow up with them for a cup of coffee within the next week . . . then DO follow up!  Remember, “the money is in the follow up!”

Have fun at these fairs.  They can be a great place to meet new people and learn about a company or two that you may have some interest in.  Just don’t expect to come away with a job, or you may be very disappointed.

“How much did they pay you to give up on your dreams?”

That’s a direct quote from George Clooney in the movie Up In The Air. My wife and I saw it yesterday, and it really made an impact on me.  One, because this is some of the work I have been doing for the last 16 months – not the firing part, but the part about helping people move past the job loss on to a new opportunity.  Two, because it deals with an issue that more that 20% of us have had to face in the last 12-18 months — losing a job and its affect on our career, family, psyche and life.

I won’t spoil the movie for you. You should really go see it.

Now read this next part carefully, because if you don’t you may think I’m saying that working isn’t important.  I’m not saying that at all.  Our jobs allow us to exchange time for money.  Money allows us to purchase the things we want and need — i.e. food, clothing shelter, and cool stuff like iPhones and computers.  The problem is that too many of us take a job to pay the bills then end up settling for something less than we really want.  We work our jobs and they consume us.  We get tired and worn out.  Something has to give, so we settle.  We HAVE to have a job, so we give up on the one thing that really matters to us . . . our dreams.

If you have lost your job recently you have been forced into something that you didn’t want and which doesn’t feel very comfortable.  The good news is that the time you have been given may just be the ticket you need to re-focus on what really matters to you. I hope you will take the time to do that, even though it may be uncomfortable (or even a bit painful).

When our clients are evaluating their next career position we coach them to look at 4 things:

1. Job Satisfaction
2. Growth Opportunities
3. Proper Environment
4. Compensation ($$$)

When you evaluate your next position you should look for a balance of these 4 things.  If you don’t, you will probably have an opportunity to do it again within 18 months.  That’s because studies show that more than 50% of all employees are dissatisfied with their current job.  Nearly half of them state that they are looking for a new position. I assure you, that will be YOU if you don’t try to balance job satisfaction, growth opportunities, proper environment and compensation within your next position.

You don’t have to settle.  You don’t have to take a position that will suck the life out of you. You don’t have to give up on your dreams…and I hope you don’t, because life is just too short!

Happy Hunting!

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