One of the things I hear the most from job seekers is how difficult it is to quantify results form their past work experience. Everyone agrees that doing so is helpful, if not critical, to the job search. However, most find it difficult to show a measurement for something they have done in the past. They didn’t keep track of the numbers, or they cant remember them now, or they “were just doing their job” and don’t really know what measurable impact their impact had on the end result. Or, and this is really most often the case, they are confused and scared as to how to do this important work.

If you are one of the people who has had trouble quantifying results, then I’d like to invite you to join me in this week’s challenge – “One CAR Statement per day.” Writing one a day will help you get past the fear and confusion to take a giant leap forward in your career search. Here’s how it works.

1) Go to the section on “Writing CARS” in Careers 2.0. Here’s a link (you will have to log in to Careers 2.0)
2) Work on one (just one) CAR Statement each day.
3) Post it here in the comments of this blog post to share with others and get their feedback.

You can use these on your resume, in your networking, as part of an interview, and in negotiating for a higher salary! It’s simple. I’ll start.

CONDITION: In the fall of 2001 five denominations were planning their joint summer camp curriculum for the next summer.

ACTIVITY: They brought a group of us together to brainstorm themes and activities based on a topic that would be used nationwide by more than 200 camp programs. I was assigned to write the curriculum for the older children (grades 4-6). I had to research both the topic and the learning styles/needs of this age group.

RESULT: I wrote a curriculum and it was well received. I turned in my curriculum on time. One Camp Director even said that it was the best in the series (in her opinion). Curriculum titled: “Under God’s Roof: Daily Discoveries for Older Children”, Summer Camp Curriculum, published by the Cooperative Publication Association, March 2002.

STATEMENT: Researched topic and learning needs and wrote a curriculum that was used by over 200 summer camp programs nationwide in 2002.

Will you join me in this week’s challenge? Post your CARS Statements in the comments and let us all know what you have accomplished.

Companies are beginning to hire, and that means they will actually be at the Job Fairs this year.  If you want to get the most our of your time at a job fair, some helpful tips are in order.  Here are my top 7 “DO’s and DON’Ts”:

1. DON’T go to a Job Fair expecting to get a job.  Very few people actually get a job from a Job Fair.  If you are putting all your eggs into this basket, you will be very disappointed.
2. DO go to a Job Fair expecting to gain information about several companies – one of them MAY become your next employer.  Ask lots of questions related to the company, industry, and how a person with your background might fit in.
3. If you attend a Job Fair with others, DON’T “cluster.”  Spread out.  Meet new people (employers AND Job Seekers). Make sure that you do not spend all of your time talking to people you already know, that defeats one of the most important reasons for attending a Job Fair – to meet new people and grow your network.
4. DO be clear about the kind of position you are seeking.  Have a career objective in mind, and stick with it.  This will help you and the recruiters find a better “fit” for you and the company.
5. DO keep your eyes open for opportunities to help connect others in your network.  If you can connect a potential employee with a potential employer, you will build credibility with both parties!  (Of course, this “DO” assumes that you have a network to share information with.  If not, build one NOW!)
6. DO have plenty of business cards and resumes to hand out.  Distribute the business cards liberally, and give a copy of your resume directly to a potential employer.  (In other words, don’t just set it on a pile, or it will probably go directly into a recycling bin!)
7. DO plan to meet 2 or 3 new people, get their business card, and ask if you can follow up with them for a cup of coffee within the next week . . . then DO follow up!  Remember, “the money is in the follow up!”

Have fun at these fairs.  They can be a great place to meet new people and learn about a company or two that you may have some interest in.  Just don’t expect to come away with a job, or you may be very disappointed.

When I asked for input on what to write about in this blog I received the following request from Doug:

“I would be interested in hearing about effective uses of time when you are looking for work.  How much time should be spent on internet search engines, linkedin, attending network marketing meetings, having one-on-one network meetings, time spend with an accountability partner, exercising, prayer/meditation, time spent not working on the job search (I feel guilty doing this), volunteering, or other valuable uses of time.  Alternately, what are poor uses of time.  As I go through this process, I have been advised to do everything and say a yes to everything.”

This is a GREAT question Doug, I’m glad you asked it. Let me take a shot at answering it. . .

Going through the job search process is challenging.  Because it’s so new to most of us, choosing how to spend out time each day/week/month can be confusing.  On top of the confusion there are several pressing issues, such as:

• our husband/wife wondering when we will find a job and asking us daily what we did to accomplish that goal.
• our own feelings of self worth (or lack thereof) — let’s be honest, in our culture one of the first questions asked when we meet a new person is, “What do you do?”  If we “don’t” then how do we answer that question?
• advice from everyone and their brother as to how we should navigate this time – “go to everything you can”  “put this on your resume” “don’t put that on your resume” “always wear a tie when you leave the house” “don’t dress to formal or people will know you are unemployed” and so on.
• a feeling that sometimes we just want to curl up in bed and avoid the whole thing.
• a desire to make the most of this time with family and friends — “After all, I have a lot more free time now that I don’t have work getting in the way.  So why do I feel guilty when I’m out enjoying myself with the kids?”

As someone who has helped hundreds of people successfully navigate unemployment and career transition this past year, let me share with you some of what I see to be most effective uses of your time in this process.

1. Don’t bother spending more than about 30 hours per week in the job search.  There are physical, social and psychological effects of being on a job search that make it unproductive for us when we go past 30 hours per week.  I know you are supposed to consider your job search to be a “full time job”, so for our purposes let’s consider 30 hours to be “full time.”
2. Spend some at least 20 minutes EVERY DAY doing some form of physical exercise.  Go for a walk. Go go the gym. Play with your kids on the jungle gym.  Exercise is good for clearing out the brain and increasing energy.
3. Don’t spend more than 37 minutes per day on the computer. Likewise, DON’T go online during daylight hours.  Think about it, if 80% of jobs are found through some form of networking, then you should spend at least 80% of your time networking.  The internet will be there when you get home, after everyone is in bed.  Heck, you are probably going to be awake at 3:00 this morning anyway.  If you spend the whole day online, what will you have to do when you wake up in the middle of the night?
4. Have a networking strategy and stick to your plan.  This is tricky, because your plan should evolve as you progress in your job search.  I would recommend that early on in your search you attend lots of events where other job seekers hang out.  These are great places to meet new people, develop and practice your elevator pitch, and get some support.  However, within 6-8 weeks you want to begin moving AWAY from those kinds of events to places where potential employers and people close to potential employers hang out. The former of these events will usually be free.  The latter may cost you something.  That’s why you want to work out the bugs in your verbal and printed “brand image” in the early stages of your job search.  And yes, Doug, this means you will say no to some things. You want to be strategic!
5. An accountability partner is a great idea! Plan to check in once a week for at least an hour.  Take notes and hold each other accountable for goals set at the previous meeting.  Choose wisely. To be successful at this you need to choose someone who will kick your butt — not be your friend.

Some of the activities that have proven to be the worst use of time for job seekers include:

1. Spending time on the Internet job boards – less than 6% of all available jobs are posted on these boards. If you were digging for gold, wouldn’t you want to spend your time in a place where other people have found gold rather than someplace where the prospects for finding gold are shallow?  Well guess what. . . you ARE digging for gold! The best place to find it is through your network of friends and colleagues.
2. Writing/revising your resume (or your LinkedIn profile. Or your Visual CV. . . ). Yeah, I know, you NEED a resume.  It needs to be polished and professional.  However, your resume is a dynamic, living document. It will need to be revised continuously throughout your career.  Work on it a little at a time and track your improvement.  Besides, YOU are your best resume, so get out there and show people what you have to offer!
3. Simultaneously, paying someone to write your resume for you is a huge waste of both time and money – unless you are a high level executive commanding a 7 figure salary.  If you feel the need to pay someone, pay them to coach you how to write a quality resume. You are going to go through the job search process again in the future, so this is a skill that is worth learning as best you can! Besides, the tools you use to write a resume will be extremely helpful in interviews, and it’s pretty tough to get a professional resume writer to go with you to an interview!

This is just a beginning list of how to structure your job search efforts.  The key is to have a strategic plan with specific goals that you can track and measure each day/week.  We have more resources on this topic inside the Careers 2.0 membership site.  The Basic Membership is free, so sign up and take a look!

Thanks for asking Doug!

How about the rest of you?  What would YOU like to read about in this blog?

Related Posts:

• Our 4 Step Process for Writing An Elevator Pitch
• How To Conduct An Informational Interview
• What Is A Personal Brand And Why Do You Need One?
• How to Work With A Recruiter In Your Job Search
• Why A Great Resume Is Not As Important As A Decent Network

You will only have about 8 seconds to get the attention of the person reading your resume.  That’s nearly impossible, UNLESS you have a clear and concise Professional Summary Statement.  Here are some tips for writing that concise Professional Summary:

1. You Professional Summary needs to be built around your own personal brand.  What do people think about when they hear your name?  What do you WANT them to think?  Tom Peters has written the classic article on ‘Brand You’ — and you can find it at Fast Company (here).
2. Keep it short — 10-15 words is best.  At MOST it should be only 2 sentences.  You want the reader to know what you can do for them — without putting you in a box. Your goal for the Professional Summary is to get them to read the rest of the resume. Period.
3. Don’t put yourself in a box — don’t use a title unless you are applying for a specific job.  Think about what you do for a company.  What kind of ROI (Return on Investment) will their organization get from hiring you?  If you say, “Accountant” they will put you in the “Accountant” box in their mind.  If you say “Save a company money by organizing key financial data” they will actually want to read on.
4. Get them to read further and make EVERYTHING on the rest of the resume point to your Professional Summary.  If you have done things in your past that don’t relate to your summary, you probably want to leave them off.  The resume should be a FOCUSED document.
5. Remember that the point of the Resume is to get an interview.  The Professional Summary should get them to read the resume, so that they will want to interview you.

With only 8 seconds to grab the attention of your potential employer, you better have a clear Professional Summary.  A good Summary will help them see that you are a person they want to learn more about. . . and ultimately that’s what it takes to get the job!

Need more?  If you want some samples of professional resume summary’s please shoot me an email – info@orcms.com

Resume Advice Related Posts

• How Effective Is Your Resume?
• 3 Different Types of Resumes You Need To Know About
• Why a GREAT Resume is Not as Important as a DECENT Network
• Resume Writing Tips

In the Careers 2.0 job search process we compare the job search to the work of the sales and marketing professional.  This new and powerful model for job seekers may a bit unusual but it really works! In our model your resume is part of your marketing packet, and the interviews are where you proceed through the 5 steps of the sales process to make the sale.  In this article we take an in-depth look at the interview from the perspective of a professional sales person.  Granted, this approach will be uncomfortable for those of you who aren’t used to selling.  You may not like this approach.  You may not even choose to use this approach.  However, I encourage you to take a serious look at it and see what you can learn from a pro about making this very important sale – YOURSELF.

There are many sales models out there, and professional sales people will argue over the effectiveness of their preferred choice.  However, they all boil down to a few simple steps that, when followed, will help turn a prospect into a buyer. The five steps I see most often are:

1. Identify needs (or problems)
2. Qualify buyers
3. Present solutions
4. Handle objections
5. Close the sale

1)   Identify Needs. The needs identification process begins before you write your resume.  You want to have a clear understanding of what you have to offer and a specific knowledge of who needs it.  In the Careers 2.0 process this is step I and II – Assessment and Research. You want to make this step as precise as possible. Every good sales person will tell you that knowing your target audience is key to making the sale.  You don’t want to waste your time (or theirs) talking to people who don’t have need of your product or services. When you identify the needs or problems of your prospective employer you can prepare your interview questions and answers to demonstrate why you are the perfect candidate.

2)   Qualify Buyers. If you are selling cars, it is vitally important to know if you are talking to someone who is a serious buyer or just a “tire kicker.”  Likewise, in the job interview, you want to determine as quickly as possible if the person with whom you are meeting has the ability to make the hiring decision or if they are just trying to make a list to send up the food chain.  There are different tactics for each of these situations, and all of them equates to “making the sale.”  However, the “sale” in each instance may be different. In the interview process, “making the sale” equates to getting a job offer when you are meeting with someone who has hiring authority. In all other cases “making the sale” means “getting the next interview.” (For a deeper explanation of different types of interviews see “The Art Of Interviewing To Land Your Perfect Job”)

3)   Present Solutions. The most often and effective sales technique used by sales professionals combines asking questions with making a specific sales pitch.  You want to make certain that the prospect is engaged with you and still wants or needs your services.  To do that you will ask questions that help you identify/magnify the pain and simultaneously check to see if the prospect is still willing and able to buy.  In an interview you will most likely not be the one to ask the bulk of the questions.  However, a good job candidate will listen carefully, ask probing questions, and present her answers so as to address the specific problems that the interviewer has. This takes skill and practice!  We aren’t used to listening actively in our culture.  But it’s a skill you had better learn and practice if you want the job.  You can be certain that your most qualified competition has taken the time to learn how to listen and ask deep, probing questions.

4)   Handle Objections. This is where you have an opportunity to show your prospective employer why you are uniquely suited for the position.  If you have done a good job of steps 1 – 3, you will know ahead of time what objections might come up.  They typically fall into 2 categories: a) experience and b) personality.

1. Experience. Be aware that these objections may be left unspoken, so you will have to utilize your experience and intuition to know they exist.  The best way to overcome the experience objection is to come back to the needs the employer has addressed and highlight your ability to help fill their needs. Use your quantified CARS statements to show specifically how you have dealt with this issue in your past.
2. For personality objections, you will want to help the interviewer envision you in the position.  They want to know how well you will work with a team, how you will interact with leadership, and how well your personality fits with the corporate culture.  The best way to let them know this is to ask direct questions about the company, culture, and co-workers. It’s important that you feel a good fit as well, otherwise you will be at this job search again rather soon.

5)   Close the Sale. Sales professionals have a variety of “closing techniques” in their sales quiver.  These techniques have funny names like “the which close,” “the trial close,” “the take away,” and even “the red dress close.” Honestly, in my opinion, most of these techniques give sales people a bad name (can you say, “used car salesman?”). I recommend that most job seekers refrain from the use of such techniques. There are, however, some softer closing techniques that will help you move forward in the interview process.  I recommend the following 3 step approach.  This is what I call “the job interview soft close.”

1. Clarify with the interviewer that you have adequately addressed all of their needs, concerns and objections. Some good questions to use here include: “have I adequately addressed all of your concerns?” and “How do you feel my experience and qualifications meet your needs for this position?”
2. Ask for the “sale.”  Every sales trainer I know says that most sales are lost because the sales person did not ask for the sale.  One way to do this (softly) is by asking, “What are the next steps in this process?” This indicates your willingness to move forward and will give the interviewer an opportunity to end the interview process if it’s not going anywhere.  You could also ask, “After reviewing my qualifications, how well do you see me fitting into this position?”
3. Get a firm commitment for following up.  If the interviewer tells you he will call you next week, say, “Which day?  I’ve got several engagements next week and I want to be sure to block out some time for you.”  If they give you a day, ask what time.  Ask if it is ok to check back with them directly in 3 days to see where they are in the decision making process.  Get a direct phone number to call. Set a firm date and time and don’t forget to make the call at exactly that time. Treat that follow up call in the same way you did the face-to-face interview – which means you need to dress in business clothes and call from a quiet location, etc.

For more help on nailing the job interview be sure to sign up for email updates.  If you need more assistance with your job search consider checking out my book, “Career Crossroads” (affiliate link).

Job Interviews / Interviewing Related Posts

• Want to Ace the Behavioral Interview?
• How To Conduct An Informational Interview
• The Art of Interviewing to Land Your Perfect Job
• Interviewing Tips – a Video Montage
• 101 Job Interview Questions

“If ignorant both of your enemy and yourself, you are certain to be in peril.”   Sun-Tsu, The Art of War

24 centuries ago Sun-tzu taught his generals that winning involves two things: knowledge of one’s self and knowledge of one’s opponent.  This advice is still true today — especially for job seekers going on an interview. (I know the interviewer is not your “opponent” per se, but you must admit that sometimes it feels that way!) Understanding who you are interviewing with and what their objectives are for a particular interview will give you a leg up on your real competition . . . other candidates for the job.

In today’s post I outline the 5 basic types of job interviews in which you, as a job seeker, will participate. It’s important to know what your interviewer (i.e. your “opponent”) wants to get out of the interview, so you can move on to the next step where the position and salary are finally negotiated.

1) Phone Screening

• Formal interview to see if you match “the description”
• Often by phone
• Usually conducted by internal recruiters or HR

What is the purpose from the standpoint of THIS interviewer?

• screen OUT candidates
• narrow a long list
• send a few ‘qualified’ candidates on to hiring manager

2) Recruiter

• External (usually)
• Experienced at screening candidates
• Makes quick judgments
• Likes a concise, clear resume that fits exactly
• May be rather direct, even abrupt (“jilted lover”)
• Knows their client’s culture

What is the purpose from the standpoint of THIS interviewer?

• Gets paid for the right match — wants to avoid a mismatch.
• Send the right candidates forward (look good!)

3) Hiring Manager

• Wants to know if you can solve problems and get the job done
• Sometimes has to sell you (and the position) to Sr. Management
• Concerned about fit with the team
• May rely on input from others

What is the purpose from the standpoint of THIS interviewer?

• Doing the right thing
• Not looking bad to their superiors

4) Peers/Team Members/Direct Reports

• See how your skills compare with others in the group
• Ascertain competencies
• Make recommendations to decision-maker
• May see candidate as a competitive threat

What is the purpose from the standpoint of THIS interviewer?

• “Will you fit-in here?”

5) Senior Executives/President/Founder

• Conceptual thinkers – sees the big picture
• “Don’t waste my time!”
• Concerned how you will fit into the culture
• May want you to be a change agent (“Danger, Will Robinson…”
• May want to brag (tell how he or she built the business)

What is the purpose from the standpoint of THIS interviewer?

• Has a problem and wants to know if YOU can solve it.

Knowing who you are interviewing and understanding THEIR needs is critical to taking the next step in the interview process. There is a lot more information on interviewing and negotiating in the Careers 2.0 membership site.  Sign up now for free access.  Good luck and happy hunting.

Job Interviews / Interviewing Related Posts

• Want to Ace the Behavioral Interview?
• How To Conduct An Informational Interview
• Interviewing Tips – a Video Montage
• 101 Job Interview Questions
• How to Nail The Job Interview

Remember the game your mom used to make you play on long road trips to keep you from whacking your little sister in the head the whole time?  It went something like, “I’m going on a trip, and I’m  taking with me …”  Then everyone would take a turn telling what you would bring along.  You had to pick something that used the next letter of the alphabet, but first you had to remember what everyone ahead of you said for their letter.

Hey, I know, let’s try it using only things you need for your job search.  I’ll go first.

“I’m going out to look for a job and I’m taking…

• Assessments (helps you figure out what you want to be when you grow up!)
• Business cards
• CARS statements
• Do something every day.  Don’t just wait for the phone to ring!
• Elevator pitch
• Fuzzy slippers (hey, sometimes you just gotta kick back and relax!)
• Good recommendations on LinkedIn
• Hand sanitizer (it’s flu season and you are going to be shaking LOTS of hands!)
• Interview sample questions
• Job search strategy
• Keep positive.  You are not a position.  You are worthy. You deserve a job. This is temporary.
• LinkedIn Profile
• Marketing materials
• Networking meetings because it’s not what you know, it’s WHO you know.
• One well-designed strategic plan
• Professional head shot (photo)
• Qareer develop plan (shut up, it’s MY blog! I can spell it how I want to!:-)
• Resume
• Stamps for the thank you notes
• Thank you note cards
• USP (my Unique Selling Proposition – what makes me stand out from the rest of the crowd)
• Visual CV
• What do YOU feel is essential? (make your own list)
• X-tra contact cards (NEVER leave home without them!)
• Your personal brand
• Zebra

Want to know how to use these essential job search skills MOST effectively? Sign up now for a FREE Basic membership to Careers 2.0. Click here now.

30 Day Blogging Challenge – day 8.  Tomorrow’s post: “The ABCs of Career Management”

Welcome December!  This month I am participating in a 30 Day Blogging Challenge with some other bloggers.  As you know, this blog is all about helping people find a new job. Not just any new job, mind you, but rather, the perfect career. That’s why we write about acing the interview, cutting time off your job search, and using Internet job boards (like LinkedIn, Monster.com, and Twitter).

This 30 day blog challenge will allow me to develop some new material to use in the Careers 2.0 website.  That means two things for you: 1) you get the opportunity to add your 2 cents to the conversation, and 2) you get it for free before everyone else! This blog is all about offering free job advice, free job resources, free resume examples, and much more. We deal with topics such as networking, building a personal brand, working with recruiters, unemployment, interviewing and salary negotiation. What would YOU like to see us cover during the 30 day challenge? I hope you will participate by adding your thoughts to the conversation.  Actually, it won’t be much fun without you! Oh, and don’t forget to pass the links along to your fellow job seekers.

While the long term goal of this blog is to help everyone in America find the perfect career for this time in their life, my short term goals are a bit more attainable. Here are my goals for 30 day blog challenge:

1. create 5 posts on Personal Branding as it relates to the job search.
2. create 5 posts on interviewing and interviewing tips for job seekers.
3. add 50 followers to Facebook blog list.
4. add 200 people to newsletter mailing list.
5. get 3 posts to get picked up by a national venue.

Thank you for joining (and encouraging) me on this 30 day blogging journey.  And don’t forget, happy hunting!

30 Day Blogging Challenge – day 1.  Tomorrow’s post: “Do You Have A Professional Photo?”

Here is a tutorial on using Visual CV in Plain English. This is a GREAT idea for helping you stand out in the crowd from other job seekers. Check out the Visual CV website. This is better than free job advice! This is a free job resource!

So, what do you think? Should YOU have a video resume?

Resume Advice Related Posts

• How To Write a Professional Summary Statement for Your Resume
• How Effective Is Your Resume?
• 3 Different Types of Resumes You Need To Know About
• Why a GREAT Resume is Not as Important as a DECENT Network
• Resume Writing Tips