April is in full bloom.  The trees are budding. The flowers are blooming. Allergy season has kicked in. I LOVE this time of year! One of the things I love most about Spring is the opportunity to go through my closets and drawers and do some spring cleaning. I find it rewarding and energizing to get rid of the old and make room for the new.

If you’ve been unemployed for longer than 4 months you probably need to do some spring cleaning on your job search. The resume you wrote months ago has probably become stale. Your LinkedIn profile is probably showing some gaps that you will turn off potential employers. It’s time to revise your resume, update your LinkedIn status and get back into gear.

Recruiters are predicting a hiring tsunami sometime around Q3 or Q4 this year. Are YOU ready?  Here are 3 things you can do to spring clean your resume:

1. Add in any volunteer activities you have been doing since you wrote that resume a few months ago. You want potential employers to see that you haven’t been idle during your unemployment. Go ahed and list the duties accomplishments you’ve had while working at the Children’s museum, leading a fund raiser for your local church, or grading papers in your son’s 3rd grade classroom. (Haven’t done any volunteering?  Well guess what should be on you “To Do” list for today!)
2. Include books you have been reading into your LinkedIn Profile. LinkedIn has an app entitled “Reading List by Amazon.”  This is a great way to show potential employers you are an expert in your field.
3. Revitalize your network.  How long has it been since you talked to the people in your network who have actual jobs?  If it’s been more than a month, you need to “ping” them soon.  You want to keep your name on the top of their mind for when something opens up in their company.  Reach out to them with a pertinent article or website you have found that will help them in their business.  Let them know you are still around!

These three steps are so simple we can ALL do them today.  With the weather changing and the flowers blooming, it’s time to reinvigorate your job search.  Clean up your resume and get back in touch with your contacts.  You will be surprised with the results!

Like the article? Check out these related posts

• How To Write a Professional Summary Statement for Your Resume
• How Effective Is Your Resume?
• 3 Different Types of Resumes You Need To Know About
• Why a GREAT Resume is Not as Important as a DECENT Network
• Resume Writing Tips

Alicia Keys understands the power of the web! On Tuesday, April 6 she took out an ad in Monster.com looking for a new head blogger. If you are a blogger, a journalist, a writer, or a social media junky you need to check this out!

Christina Warren of Mashable writes, “Make no mistake, this is a real job and not a contest. Applicants need to be qualified and they will be held to high standards. The Head Blogger search underscores the growing importance of social media in various industries — and also the power that the web has in employee recruiting.”

I find this fascinating in so many ways!

1. Alicia Keys knows that a blog will help her build and promote her personal brand.
2. Monster.com (not know for their ability to put out many REAL job opportunities) has scored some great press in this one!
3. Mainstream media has not yet picked this up, but I bet Ms. Keys has had hundreds if not thousands of responses in just a few hours.
4. Social media is quickly becoming one of the most important tools for job seekers.

What can you learn from this that will help move your job search (or your business) forward?  I’d love to hear your responses!

And don’t forget, if you live in the Portland area and are interested in beefing up your own blog for your job search or to grow your business, we are having a “4 Steps To Blogging Success” seminar on Friday, April 23. Sign up now!

There is an old saying that goes like this, “If you don’t know where you are going, any road will get you there.”

I tell my clients, “You MUST have a target, because if you shoot at nothing you will absolutely hit it . . . NOTHING.”

One of the things job seekers today do most often to sabotage their job search is to be unclear about their perfect job.  When asked what kind of job they are looking for, many will answer, “Any job. Any shift. Anywhere.”  I understand about keeping your options open, but the truth is that you will not be happy in just ANY JOB.  Unless you are specific about what you can and will do in your next position, other people can’t help you find opportunities.  If your job search does not have a clear target you are very likely to hit that target . . . which is NO JOB.

Here are the 4 key ingredients you MUST be clear about in order to define a target for your job search:

1. Job Satisfaction. What do you do well that you would like to do in your next job?  What skills, knowledge and abilities would you like to use in your next career position?  What gives you energy on the job, and what sucks the life out of you?  What are you good at, and why?  These are key questions, because if you don’t have job satisfaction you will not be happy or productive in your next career — which ultimately will lead to looking for another job soon.  More than 2,500 years ago Confucius said, “Do what you love and you will never have to work a day in your life.”  Some things never change!
2. Growth Opportunities. What kinds of growth opportunities will keep you engaged in your next job?  Is it important for you to have the opportunity to move up the corporate ladder?  Or are you more satisfied by doing work that is physically engaging or mentally challenging?  Without opportunities for growth you will, sooner or later, become disengaged from your job . . . which leads you back to the job hunt (see above).  It’s important to know yourself and what learning, development, growth opportunities you need in order to stay engaged.
3. Work Environment. Do you work best in a large company or a small one?  Do you need to have a team of people working along side of you or would you rather work alone?  Are you willing to travel or do you prefer to have a routine schedule every day?  Is relocation an option?  To where?  What kind of corporate culture fits with your personal values? Do you like a fast paced environment or one that is slow and relaxed?  What kind of boss or manager do you work best with? These are questions that you need to research before you agree to your next job. The wrong environment can be deadly to you and your career!  Do your homework BEFORE you start looking for your next job.
4. Salary Requirements. What do you need to make in order to be satisfied?  What is your target salary?  Do you need health insurance, or are you covered under your spouse’s plan?  Are retirement benefits important? How about vacation, training, etc.  One problem I see too many times is that people put the salary question first.  That’s a BAD idea!  As we have discovered above, if you aren’t satisfied on your job, don’t have opportunity for growth, and are working in the wrong environment you will not be happy.  If you are not happy in your career it doesn’t really matter how much money you make, because you are not likely to stay there long.  Salary considerations are important, but only so far as they fit in with the other three keys to your perfect career.

Identify these 4 keys to your perfect career and your job search will start to move along quickly.  By being clear on what you are looking for, you will see more opportunities and you will help others (i.e. your network) help you find potential jobs.  Get a clear target and you will have something to aim at!

If you liked this post, you might also like . . .

Join Our Email List Email:

After watching the winter Olympics and marveling at the level of athletic excellence displayed by the athletes over the past few weeks, I got to thinking about what job seekers can learn from these amazing athletes. Time after time the difference between earning a metal or not ranking came down to superb coaching, practice and finely honed technique.

In today’s highly competitive job market the same holds true for job seekers. It is not enough to be good, you need to be great to get placed with an employer. Let’s take a closer look what that means for your job search strategy.

Olympic athletes leave nothing to chance. They have a clearly defined winning strategy. They choreograph every stage of their event. By that I mean they have a clear sense of how they will begin, how they will proceed and how they will finish their performance. They have a clear and strong winning strategy in place. How solid are you in all the elements of your career search strategy? Do you have a clear sense of every step of your job search process? If you don’t, you are going to be passed by other job seekers who know what they are doing.

Olympians use coaches to mentor and correct potentially costly mistakes. Are you using a career expert to advise you in your career search strategy? If not you are not getting vital help to give you a competitive advantage.

Olympians rely on cutting edge methodology and technology to give themselves every advantage in their performance. You are relying on yesterday’s career methodologies to compete in today’s job search? Are you hanging on old ways of doing a job search because it is comfortable instead of stretching and pushing yourself to be more up to date? If you want to be noticed and get interviews you need to adopt new methods for doing an effective job search.

And finally, are you practicing like an Olympian? Are you fully engaged and committed to investing the time and energy it takes to place? Good enough will not cut it. It takes hours and hours to come up with clear and compelling SAR (Situation-Action-Result) stories that will showcase your strengths and achievements.

I hope you enjoyed watching the winter Olympics as much as I did.  Now it’s time to remember the lessons from the athletes for top performance and apply them to your career strategy job search.

Gary Prehn is a Career Management Solutions Career Advisor in Southern California.

Just one more thing — Peter Clayton of Total Picture Radio believes recruiter confidence is picking up.  He writes, “According to the latest ExecuNet Recruiter Confidence Index, a growing number of companies are adding new executive jobs, and fewer are eliminating them, leading executive recruiters to confirm economic recovery is beginning to take hold.” You can listen to the podcast at: Total Picture Radio (with Peter Clayton).

When you go through a grocery line today the bagger asks you how you want your items packed. “Paper or plastic?”  Many stores do not even offer us an option. They hand us our items bagged in plastic. There was a time when all groceries were packed into paper bags. Plastic bags were uncommon but not anymore. Today plastic bags are the norm.

Last week I stated that traditional jobs were going away. I recommended that it was time to change your career strategy and stop looking for jobs and start looking for work. The insight I want to share with you this week is that work used to be packed in paper bags but today it is being packed into plastic bags. There is work to be found but more and more companies are offering it in unconventional ways.

We are used to looking for work packed into job positions with clear cut duties. The jobs were offered in a paper bag called full-time, or permanent work. Today many employers are packaging work into plastic bags called projects, temporary work or contract work.

What is happening?  Companies are finding that they have to be flexible and nimble in order to compete in today’s market. They need to enlarge their workforce on short notice in order to produce a product or service. Once they have achieved their objectives they need to reduce their workforce rather than pay out wages to idle employees.

Think about the difference between paper bags and plastic bags.  A big paper grocery sack could hold a lot of groceries. You could pack many items neatly into one bag. The bags had a rigid shape and fairly predictable volume of room. Traditional jobs were like paper bags, sturdy and dependable.

But today employers are packing much of their work into plastic bags. Work today is much more flexible, odd shaped and comes in smaller units. Plastic bags are a better container for holding or assigning work.

Be careful that you do not overlook, ignore, or turn down work because it is being offering in “plastic” as contract work, temporary work or as a consulting assignment and not offered as “paper,” a full-time job. Plastic not paper is the new norm for work today.

So, which is it for you?  Paper or plastic?

Andy wrote an interesting and challenging response to our post on writing an effective resume (http://careeradvice4u.com/effective-resume/).  I LOVE it when a reader challenges us!  So in response to all of the Andy’s out there who are frustrated with your job search, here are some examples that have actually worked for clients of ours. Hopefully they are not too full of BS!

Example 1: HR Generalist I

Human Resource professional with progressive hands on experience in diverse organizations from start-ups to industry leader with revenues of $8 billion including multi-state U.S. and global locations.

Resourceful, organized team player able to provide business partnership and HR guidance to both management team and employees. Recognized for being ethical and approachable with a focus on the big picture. Strong hands-on approach, can manage diverse projects simultaneously and with excellent communication skills.

Experience working with HR and Business partners in Europe and Asia as well as multiple locations in the US.

Example 2: HR Generalist II

Broad knowledge of HR principles and services. Exceptional proficiency in Employee Relations and Leave/Workers’ Compensation coordination. Effective at building relationships with employees and managers at all levels within an organization to support the business strategy, resolve communications issues and motivate individuals to optimal performance. Conscientious and resourceful advisor with a reputation for sound judgment and achieving positive results.

Specialties include:

Employee Relations FMLA/OFLA/ADA Coordination OSHA/WC Management
Policy & Procedure Writing Building & Leading Teams Staff Planning & Recruitment

Example 3: Software Developer

Experienced Software Implementation Manager with 11 years of extensive enterprise resource planning implementation experience
• Successful implementations of PeopleSoft, SAP, Lawson and other applications at more than 14 public and private sector clients and corporations across a wide range of industries and locations
• 9 years of consulting experience with a major international consulting firm earning performance ratings consistently above my peers and an executive promotion to Senior Manager
• 8 years of project management and team lead experience with a PMP certification
• Solid reputation for meeting aggressive deadlines and providing high quality deliverables within budget
• Mature leadership and communication skills with an exceptional ability to plan and organize work efforts and excel in a team environment. Core competencies include:

Project Management Application Development Application Security
Configuration and Conversion Testing and Validation Implementation and Cutover
Production Support Sales and Business Development Software Selection

Example 4: Engineer/Engineering Manager

Demonstrated ability to lead multi-disciplinary teams of engineers delivering high performance, low cost product technologies from research to market on time and on budget. A leader in defining methodologies to use to turn more research elements into products faster. Strong technical design, modeling, and statistical background; excellent leadership vision, systematic planning, and two-way communication skills. Over 20 years of research and development experience, including 10 years progressively responsible management experience. Extensive experience managing international development teams/suppliers in Malaysia, Japan, Taiwan, and Korea, including 3 years working in Japan. Ph.D., M.S., Engineering Mechanics.

Resume Advice Related Posts

• Writing An Effective Resume
• How To Write a Professional Summary Statement for Your Resume
• 3 Different Types of Resumes You Need To Know About
• Why a GREAT Resume is Not as Important as a DECENT Network
• Resume Writing Tips

Companies are beginning to hire, and that means they will actually be at the Job Fairs this year.  If you want to get the most our of your time at a job fair, some helpful tips are in order.  Here are my top 7 “DO’s and DON’Ts”:

1. DON’T go to a Job Fair expecting to get a job.  Very few people actually get a job from a Job Fair.  If you are putting all your eggs into this basket, you will be very disappointed.
2. DO go to a Job Fair expecting to gain information about several companies – one of them MAY become your next employer.  Ask lots of questions related to the company, industry, and how a person with your background might fit in.
3. If you attend a Job Fair with others, DON’T “cluster.”  Spread out.  Meet new people (employers AND Job Seekers). Make sure that you do not spend all of your time talking to people you already know, that defeats one of the most important reasons for attending a Job Fair – to meet new people and grow your network.
4. DO be clear about the kind of position you are seeking.  Have a career objective in mind, and stick with it.  This will help you and the recruiters find a better “fit” for you and the company.
5. DO keep your eyes open for opportunities to help connect others in your network.  If you can connect a potential employee with a potential employer, you will build credibility with both parties!  (Of course, this “DO” assumes that you have a network to share information with.  If not, build one NOW!)
6. DO have plenty of business cards and resumes to hand out.  Distribute the business cards liberally, and give a copy of your resume directly to a potential employer.  (In other words, don’t just set it on a pile, or it will probably go directly into a recycling bin!)
7. DO plan to meet 2 or 3 new people, get their business card, and ask if you can follow up with them for a cup of coffee within the next week . . . then DO follow up!  Remember, “the money is in the follow up!”

Have fun at these fairs.  They can be a great place to meet new people and learn about a company or two that you may have some interest in.  Just don’t expect to come away with a job, or you may be very disappointed.

People are pursuing jobs today like fisherman going after fish at a popular lake with a local reputation for lots of big fish. The trouble is that the fishing today at this lake isn’t what it used to be. In the past everyone was confident of getting plenty of strikes and landing at least one or two decent keepers. Those days are gone, yet fisherman keep hoping it will get better again.

Today the lake shore is crowded with fisherman (job seekers) desperately waiting for a bite. They are flailing the water with different lures and baits trying to find a tactic that will produce fish — a job, any job.

The problem is that most of the fish are gone and the few that are still in the lake are small. So what are the fisherman doing? They try harder and long. They change tactics. They move around to different spots on the lake hoping to get a hit. Just changing up your resume or improving your interviewing techniques isn’t going to make much difference in the outcome. Those methods will only work if there are fish to be caught.

Some job seekers are even demanding that the government should do something to create new jobs. That is like saying the fisheries department should stock more hatchery raised fish in the lake. Think about it, stocked fish are usually minimum catchable size, translate that into “low paying jobs.” There is a limited quantity dumped into the lake, people rush to catch them and they are soon fished out. Are more government created jobs what we are really fishing for?

It’s time to rethink your strategy. What is it that you are after? Is it a job or is it rewarding work? There is a shortage of jobs today but there is not a shortage of work. To find work you need to change your strategy and stop wasting time where the jobs and the crowds of fisherman are. It’s time to stop chasing after small number of minimum size jobs that are being pursued by the crowds.

Finding meaningful work in today’s climate will take a new strategy. It means turning away from the overfished lake and seeking out the less accessible but better populated ponds and streams. A new strategy means risking and trying a whole new approach that focuses on targeting rewarding work and not a job. There is meaningful work out there, it looks different than a job but it will take a new strategy to find it and catch it.

Next Tuesday I will go into more detail about the difference between a “job” and “meaningful work” and will focus on the strategy to use for landing the latter.

Gary Prehn is a career management professional living and working in Southern California.  His specialty is in helping people over 50 find meaningful work.  He writes this column every Tuesday.

If you liked this post, you might also like . . .

When I asked for input on what to write about in this blog I received the following request from Doug:

“I would be interested in hearing about effective uses of time when you are looking for work.  How much time should be spent on internet search engines, linkedin, attending network marketing meetings, having one-on-one network meetings, time spend with an accountability partner, exercising, prayer/meditation, time spent not working on the job search (I feel guilty doing this), volunteering, or other valuable uses of time.  Alternately, what are poor uses of time.  As I go through this process, I have been advised to do everything and say a yes to everything.”

This is a GREAT question Doug, I’m glad you asked it. Let me take a shot at answering it. . .

Going through the job search process is challenging.  Because it’s so new to most of us, choosing how to spend out time each day/week/month can be confusing.  On top of the confusion there are several pressing issues, such as:

• our husband/wife wondering when we will find a job and asking us daily what we did to accomplish that goal.
• our own feelings of self worth (or lack thereof) — let’s be honest, in our culture one of the first questions asked when we meet a new person is, “What do you do?”  If we “don’t” then how do we answer that question?
• advice from everyone and their brother as to how we should navigate this time – “go to everything you can”  “put this on your resume” “don’t put that on your resume” “always wear a tie when you leave the house” “don’t dress to formal or people will know you are unemployed” and so on.
• a feeling that sometimes we just want to curl up in bed and avoid the whole thing.
• a desire to make the most of this time with family and friends — “After all, I have a lot more free time now that I don’t have work getting in the way.  So why do I feel guilty when I’m out enjoying myself with the kids?”

As someone who has helped hundreds of people successfully navigate unemployment and career transition this past year, let me share with you some of what I see to be most effective uses of your time in this process.

1. Don’t bother spending more than about 30 hours per week in the job search.  There are physical, social and psychological effects of being on a job search that make it unproductive for us when we go past 30 hours per week.  I know you are supposed to consider your job search to be a “full time job”, so for our purposes let’s consider 30 hours to be “full time.”
2. Spend some at least 20 minutes EVERY DAY doing some form of physical exercise.  Go for a walk. Go go the gym. Play with your kids on the jungle gym.  Exercise is good for clearing out the brain and increasing energy.
3. Don’t spend more than 37 minutes per day on the computer. Likewise, DON’T go online during daylight hours.  Think about it, if 80% of jobs are found through some form of networking, then you should spend at least 80% of your time networking.  The internet will be there when you get home, after everyone is in bed.  Heck, you are probably going to be awake at 3:00 this morning anyway.  If you spend the whole day online, what will you have to do when you wake up in the middle of the night?
4. Have a networking strategy and stick to your plan.  This is tricky, because your plan should evolve as you progress in your job search.  I would recommend that early on in your search you attend lots of events where other job seekers hang out.  These are great places to meet new people, develop and practice your elevator pitch, and get some support.  However, within 6-8 weeks you want to begin moving AWAY from those kinds of events to places where potential employers and people close to potential employers hang out. The former of these events will usually be free.  The latter may cost you something.  That’s why you want to work out the bugs in your verbal and printed “brand image” in the early stages of your job search.  And yes, Doug, this means you will say no to some things. You want to be strategic!
5. An accountability partner is a great idea! Plan to check in once a week for at least an hour.  Take notes and hold each other accountable for goals set at the previous meeting.  Choose wisely. To be successful at this you need to choose someone who will kick your butt — not be your friend.

Some of the activities that have proven to be the worst use of time for job seekers include:

1. Spending time on the Internet job boards – less than 6% of all available jobs are posted on these boards. If you were digging for gold, wouldn’t you want to spend your time in a place where other people have found gold rather than someplace where the prospects for finding gold are shallow?  Well guess what. . . you ARE digging for gold! The best place to find it is through your network of friends and colleagues.
2. Writing/revising your resume (or your LinkedIn profile. Or your Visual CV. . . ). Yeah, I know, you NEED a resume.  It needs to be polished and professional.  However, your resume is a dynamic, living document. It will need to be revised continuously throughout your career.  Work on it a little at a time and track your improvement.  Besides, YOU are your best resume, so get out there and show people what you have to offer!
3. Simultaneously, paying someone to write your resume for you is a huge waste of both time and money – unless you are a high level executive commanding a 7 figure salary.  If you feel the need to pay someone, pay them to coach you how to write a quality resume. You are going to go through the job search process again in the future, so this is a skill that is worth learning as best you can! Besides, the tools you use to write a resume will be extremely helpful in interviews, and it’s pretty tough to get a professional resume writer to go with you to an interview!

This is just a beginning list of how to structure your job search efforts.  The key is to have a strategic plan with specific goals that you can track and measure each day/week.  We have more resources on this topic inside the Careers 2.0 membership site.  The Basic Membership is free, so sign up and take a look!

Thanks for asking Doug!

How about the rest of you?  What would YOU like to read about in this blog?

Related Posts:

• Our 4 Step Process for Writing An Elevator Pitch
• How To Conduct An Informational Interview
• What Is A Personal Brand And Why Do You Need One?
• How to Work With A Recruiter In Your Job Search
• Why A Great Resume Is Not As Important As A Decent Network